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MKTG (with MKTG Online, 1 Term (6 Months) Printed Access Card) by Charles W. Lamb, Joe F. Hair and Carl McDaniel (2016, Trade Paperback)

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USD6,35

Aproximadamente5,70 EUR

+ USD23,46 de envío

Entrega prevista: lun. 7 oct. - lun. 28 oct.

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En muy buen estado

Mktg (with Mktg Online, 1 Term (6 Months) Printed Access Card) by Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less

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Product Identifiers

Publisher
Cengage South-Western
ISBN-10
130563182X
ISBN-13
9781305631823
eBay Product ID (ePID)
12038445513

Product Key Features

Edition
10
Book Title
Mktg (With Mktg Online, 1 Term (6 Months) Printed Access Card)
Number of Pages
416 Pages
Language
English
Publication Year
2016
Topic
Marketing / General, General
Illustrator
Yes
Genre
Business & Economics
Author
Charles W. Lamb, Joe F. Hair, Carl Mcdaniel
Book Series
New, Engaging Titles from 4ltr Press Ser.
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
32 Oz
Item Length
10.7 in
Item Width
8.3 in

Additional Product Features

LCCN
2015-960054
Reviews
The online help was great. The games made it so it wasn't boring and I retained more of the information., I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam.
Table Of Content
PART I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. PART II: ANALYZING MARKET OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. PART III: PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. PART IV: DISTRIBUTION DECISIONS. 13. Supply Chain Management and Marketing Channels. 14. Retailing. PART V: PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Comunications. 16. Advertising, Public Relations and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. PART VI: PRICING DECISIONS. 19. Pricing Concepts.
Synopsis
Learn Principles of Marketing YOUR Way with MKTG! MKTGs easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBitsfrom interactive content as you go to remember whats important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!, Learn Principles of Marketing YOUR Way with MKTG MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device Collect your notes and create StudyBits(TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price, Learn Principles of Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBitsâ„¢ from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!, Learn Principles of Marketing YOUR Way with MKTG MKTGs easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device Collect your notes and create StudyBitsfrom interactive content as you go to remember whats important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price
LC Classification Number
HF5415

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