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Powering Content: Building a Nonstop Content Marketing Machine by Laura Busche
USD29,04
Aproximadamente26,09 EUR
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Nuevo
Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin defectos. Consulta el anuncio del vendedor para obtener más información.
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Ubicado en: Sparks, Nevada, Estados Unidos
Entrega:
Entrega prevista entre el mar. 24 sep. y el sáb. 28 sep. a 43230
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N.º de artículo de eBay:402906110342
Última actualización el 10 sep 2024 12:23:54 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Powering Content: Building a Nonstop Content Marketing Machine
- Publication Date
- 2017-06-25
- ISBN
- 9781491963746
- Subject Area
- Business & Economics
- Publication Name
- Powering Content : Building a Nonstop Content Marketing Machine
- Publisher
- O'reilly Media, Incorporated
- Item Length
- 9 in
- Subject
- Marketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
- Publication Year
- 2017
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 15.9 Oz
- Item Width
- 6 in
- Number of Pages
- 308 Pages
Acerca de este producto
Product Identifiers
Publisher
O'reilly Media, Incorporated
ISBN-10
1491963743
ISBN-13
9781491963746
eBay Product ID (ePID)
235534575
Product Key Features
Number of Pages
308 Pages
Language
English
Publication Name
Powering Content : Building a Nonstop Content Marketing Machine
Subject
Marketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
15.9 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2017-448669
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/72028546
Synopsis
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
LC Classification Number
HF5415.127
Descripción del artículo del vendedor
Información de vendedor profesional
Alibris, Inc.
Rob Lambert
2560 9th St
Ste 215
94710-2565 Berkeley, CA
United States
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Registrado como vendedor profesional
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- o***o (80)- Votos emitidos por el comprador.Mes pasadoCompra verificadaThe seller charged a very reasonable price and shipped it quickly in a sturdy package. It arrived fast and in perfect condition. There was no need for further communication. They did a great job and I strongly recommend this seller.