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Brand the Change: The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers by Anne Miltenburg (Paperback, 2018)

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Entrega prevista: lun. 7 oct. - jue. 10 oct.

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ISBN-13: 9789063694784, 978-9063694784. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.

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Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands. The content is developed based on years of experience in building brands, conversations with dozens of changemakers and understanding what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

Product Identifiers

Publisher
Bis Publishers B.V.
ISBN-13
9789063694784
eBay Product ID (ePID)
7046691993

Product Key Features

Publication Year
2018
Subject
Marketing
Number of Pages
224 Pages
Language
English
Publication Name
Brand the Change: The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers
Type
Textbook
Author
Anne Miltenburg
Format
Paperback

Dimensions

Item Height
251 mm
Item Width
213 mm

Additional Product Features

Country/Region of Manufacture
Netherlands
Title_Author
Anne Miltenburg

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Brand the Change: The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers by Anne Miltenburg (Paperback, 2018)

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artículo 1 Brand the Change: The Branding Guid..., Miltenburg, Ann

artículo 2 Brand the Change: The Branding Guid..., Miltenburg, Ann

artículo 3 Brand the Change - 9789063694784

artículo 4 Brand the Change: The Branding Guide for Social Entrepreneurs, Disruptors, Not-F

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