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Entrada al mercado en los EE. UU.: por qué fracasan las empresas europeas y cómo tener éxito por Ral-
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- ¡Cómpralo ya!Entrada al mercado en los EE. UU.: por qué fracasan las empresas europeas y cómo tener éxito por Ral
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N.º de artículo de eBay:395165342358
Última actualización el 01 sep 2024 13:14:25 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN-13
- 9783319171234
- Book Title
- Market Entry into the USA
- ISBN
- 9783319171234
- Subject Area
- Business & Economics
- Publication Name
- Market Entry Into the USA : Why European Companies Fail and How to Succeed
- Publisher
- Springer International Publishing A&G
- Item Length
- 9.3 in
- Subject
- Leadership, Marketing / General, General, International / General, Strategic Planning, Organizational Development
- Publication Year
- 2015
- Series
- Management for Professionals Ser.
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Weight
- 121.2 Oz
- Item Width
- 6.1 in
- Number of Pages
- Xviii, 125 Pages
Acerca de este producto
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3319171232
ISBN-13
9783319171234
eBay Product ID (ePID)
210301094
Product Key Features
Number of Pages
Xviii, 125 Pages
Publication Name
Market Entry Into the USA : Why European Companies Fail and How to Succeed
Language
English
Subject
Leadership, Marketing / General, General, International / General, Strategic Planning, Organizational Development
Publication Year
2015
Type
Textbook
Subject Area
Business & Economics
Series
Management for Professionals Ser.
Format
Hardcover
Dimensions
Item Weight
121.2 Oz
Item Length
9.3 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
Number of Volumes
1 vol.
Illustrated
Yes
Original Language
German
Table Of Content
The Case for Culture in Expansion Strategy.- Your Company's Value Proposition in the US.- Defining and Exploring in the US Market.- Determining the Organization's Cultural Fit in the US.- Ready to Go to the US? - Key Strategic Steps.- Sustaining Your Business Investment in the US.
Synopsis
This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its "go/no-go" decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy., The Case for Culture in Expansion Strategy.- Your Company's Value Proposition in the US.- Defining and Exploring in the US Market.- Determining the Organization's Cultural Fit in the US.- Ready to Go to the US? - Key Strategic Steps.- Sustaining Your Business Investment in the US.
LC Classification Number
HF5410-5417.5
Descripción del artículo del vendedor
Información de vendedor profesional
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
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- l***c (227)- Votos emitidos por el comprador.Mes pasadoCompra verificadaBook came packaged well to avoid damage, in great condition. Not sure if the seller delayed shipping or if usps didn’t update the shipping, which is highly likely. Still received and we are happy with our purchase. I had trouble looking up tracking due to the company they used but seller found usps tracking and sent that over quickly. Sellers communication was excellent. Would buy from again. Item as described.
- t***n (2901)- Votos emitidos por el comprador.Mes pasadoCompra verificadaI don't give negatives; However, description was not correct; No price guide was included in this book.As you will see in book pic shown; title states price guide included, no price guide inside. Communication poor, description, no communication price guide missing from this book. Shipping time was weeks before it was even shipped. Blamed the shipping on warehouse. You own & operate a business; your warehouse is not up to standards you change who you do business with. It's your responsibility.
- -***6 (133)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem arrived as described and adequately packaged. Ridiculously long shipping time. Seller posts incorrect tracking number and lists the item as shipped. Contacted seller for correct tracking, received a new tracking number with the warning that the number won’t be “live” until the item is shipped. Will you get your item? Yeah, probably. Count on it being delivered 2-3 weeks longer than expected.