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mCommerce -
USD28,42
Aproximadamente25,44 EUR
Estado:
Nuevo
Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin defectos. Consulta el anuncio del vendedor para obtener más información.
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Ubicado en: MD, Estados Unidos
Entrega:
Entrega prevista entre el sáb. 5 oct. y el jue. 10 oct. a 43230
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N.º de artículo de eBay:395144945501
Última actualización el 24 sep 2024 20:44:23 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- PublishedOn
- 2013-08-01
- Title
- mCommerce
- ISBN
- 9781908293275
- Publication Year
- 2013
- Format
- Trade Paperback
- Language
- English
- Book Title
- MCommerce : The Converging Offline and Online Worlds - a Practical Guide to Exploiting the Fast Growing Mobile Sales Channel
- Illustrator
- Yes
- Publisher
- Genius Media
- Genre
- Computers, Technology & Engineering, Business & Economics
- Topic
- Mobile & Wireless Communications, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
- Number of Pages
- 180 Pages
Acerca de este producto
Product Identifiers
Publisher
Genius Media
ISBN-10
1908293276
ISBN-13
9781908293275
eBay Product ID (ePID)
168283662
Product Key Features
Book Title
MCommerce : The Converging Offline and Online Worlds - a Practical Guide to Exploiting the Fast Growing Mobile Sales Channel
Publication Year
2013
Topic
Mobile & Wireless Communications, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Number of Pages
180 Pages
Language
English
Illustrator
Yes
Genre
Computers, Technology & Engineering, Business & Economics
Format
Trade Paperback
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658.872
Synopsis
mCommerce is gaining traction and all of the recent surveys on the subject expect it to continue to grow quickly. However it is little understood. For example, what is the difference between mCommerce and eCommerce on a mobile device? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet? Too many organizations are trying to develop and implement an mCommerce strategy without an understanding of the building blocks of such a strategy. They are being left behind by those who have an effective strategy in place. This book will help anyone in an organization that sells goods or services to consumers and is considering doing so over the mobile channel. People involved in digital strategy, marketing and in designing sales processes will benefit from this book. Although the book is not technical, people in IT will benefit by understanding what their technology must achieve and why. The author is a genuine practitioner. In this book he breaks mCommerce down into its fundamental components and offers a practical guide to developing and implementing a mCommerce strategy.
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Información de vendedor profesional
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- _***d (6)- Votos emitidos por el comprador.Mes pasadoCompra verificadaEl artículo correspondía al de la descripción. Llegó quizá en un bolsa con poca protección por lo que el libro llegó con daños en la cubierta. Hablé con el vendedor y me ofreció muy amablemente un reembolso. Muy contento con el vendedor.
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- b***3 (502)- Votos emitidos por el comprador.Mes pasadoCompra verificadaAs the title mentions awesomebooksusa, most books have been rarely awesome but the book prices have been almost generous, granted. Unbelievable services : 3 day international shipping, prompt dispatch, newly book condition, provided tracking, secure package, exactly received book, and safe deliveries. My gratitude to the seller’s thoughts of the needy buyers sending the wanted books to the new residence. Many thanks! Arabella