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Global Marketing Management 2e Kiefer Lee Steve Carter Paperback 9780199239429
GBP 1,33
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N.º de artículo de eBay:394070626373
Última actualización el 04 jun 2024 03:09:04 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN
- 9780199239429
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing Management
- Item Height
- 265 mm
- Publisher
- Oxford University Press
- Subject
- Management, Business
- Item Weight
- 1420 g
- Item Width
- 195 mm
- Number of Pages
- 608 Pages
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Product Information
The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and maintaining relationships. These issues have brought about new challenges at both strategic and operational levels to organisations of all sizes, and at various stages of internationalisation. The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes. A new chapter on strategic brand management has been added for the new edition, and content on knowledge management and the digital age is now integrated throughout the text as a whole, reflecting changes in marketing practice. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment.It enables students to identify, evaluate, and integrate a wide range of management concepts to create and execute highly effective global marketing programmes, as well as analyse and remedy management problems in managing global operations. Students will be able to assess and monitor a company's effectiveness, and examine the implications and applications of contemporary thinking on global marketing management. The online resource centre accompanying the text will be updated for the new edition. The list of features is as follows: Lecturer resources: Instructor's manual PowerPoint slides Seminar activities Video clips Student resources: Additional case materials Internet exercises Multiple choice questions Web links
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780199239429
eBay Product ID (ePID)
92096618
Product Key Features
Number of Pages
608 Pages
Language
English
Publication Name
Global Marketing Management
Publication Year
2009
Subject
Management, Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
265 mm
Item Weight
1420 g
Item Width
195 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
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