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PR 2.0: New Media, New Tools, New Audiences by Breakenridge, Deirdre K. Hardback
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Última actualización el 13 jun 2024 03:18:17 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Title
- PR 2.0: New Media, New Tools, New Audiences
- Book Title
- PR 2.0: New Media, New Tools, New Audiences
- ISBN
- 0321510070
- EAN
- 9780321510075
- Binding
- Hardback
- Date of Publication
- 20080424
- Release Title
- PR 2.0: New Media, New Tools, New Audiences
- Artist
- Breakenridge, Deirdre K.
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2008
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Pr 2.0: New Media, New Tools, New Audiences
- Item Height
- 236 mm
- Publisher
- Pearson Education (Us)
- Subject
- Marketing
- Item Weight
- 502 g
- Item Width
- 158 mm
- Number of Pages
- 304 Pages
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Product Information
Praise for PR 2.0 An 'easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The 'Interviews with the Experts' sections were especially useful in helping to highlight how companies have benefited from PR2.0. Maura Mahoney, Senior Director, RCN Metro Optical Networks P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn't a book filled with simple tips and tricks--it's an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results. Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend. Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today's Web 2.0 world, traditional methods of communication won't reach your audiences, much less convince them. Here's the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You'll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today's Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today's leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0 Identify the needs of companies and clients, and how to integrate them for greatest effectiveness Reaching today's crucial wired media Powerful new strategies for pitching and media distribution Best uses of traditional PR tactics Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest tools Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panel Powerful new ways to capture emerging customer desires and needs
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780321510075
eBay Product ID (ePID)
89110713
Product Key Features
Number of Pages
304 Pages
Language
English
Publication Name
Pr 2.0: New Media, New Tools, New Audiences
Publication Year
2008
Subject
Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
236 mm
Item Weight
502 g
Item Width
158 mm
Additional Product Features
Country/Region of Manufacture
United States
Descripción del artículo del vendedor
Información de vendedor profesional
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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- 06437594
Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
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- 06437594
Registrado como vendedor profesional
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