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Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand-
by Isdell, Neville | HC | Good
USD5,17
Aproximadamente4,64 EUR
Estado:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Más informaciónacerca del estado
En buen estado
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N.º de artículo de eBay:373699558979
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Características del artículo
- Estado
- En buen estado
- Notas del vendedor
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780312617950
- Book Title
- Inside Coca Cola : a Ceo's Life Story of Building the World's Most Popular Brand
- Publisher
- St. Martin's Press
- Item Length
- 7.6 in
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Industries / Food Industry, Corporate & Business History
- Item Weight
- 13.1 Oz
- Item Width
- 5.3 in
- Number of Pages
- 272 Pages
Acerca de este producto
Product Identifiers
Publisher
St. Martin's Press
ISBN-10
031261795X
ISBN-13
9780312617950
eBay Product ID (ePID)
14038259238
Product Key Features
Book Title
Inside Coca Cola : a Ceo's Life Story of Building the World's Most Popular Brand
Number of Pages
272 Pages
Language
English
Topic
Industries / Food Industry, Corporate & Business History
Publication Year
2011
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
13.1 Oz
Item Length
7.6 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2011-026763
Reviews
"Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership."-- Publishers Weekly (starred review), "Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." -- Publishers Weekly (starred review) "Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." -- Booklist "A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." -- Business Standard, India, A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business., Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general., Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership., "Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership."-- Publishers Weekly (starred review) " Reading this book is much like listening to your grandfather tell his life story-if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general."-- Booklist "A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." Business Standard, India
Synopsis
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success., ""The first book by a Coca-Cola CEO tells the remarkable story of the company's revival""""""""""Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. "Inside Coca-Cola" is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
LC Classification Number
HD9349.S634C645 2011
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