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As Heard on TV: Popular Music in Advertising (Libro de bolsillo A, Klein**-
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Características del artículo
- Estado
- PublishedOn
- 2010-04-28
- Title
- As Heard on TV: Popular Music in Advertising (Ashgate Popular an
- Artist
- Not Specified
- ISBN
- 9781409407645
- Subject Area
- Music, Business & Economics
- Publication Name
- As Heard on TV: Popular Music in Advertising
- Publisher
- Routledge
- Item Length
- 9.2 in
- Subject
- General, Advertising & Promotion, Genres & Styles / Pop Vocal
- Publication Year
- 2010
- Series
- Ashgate Popular and Folk Music Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5 in
- Item Weight
- 12 Oz
- Item Width
- 6.2 in
- Number of Pages
- 178 Pages
Acerca de este producto
Product Identifiers
Publisher
Routledge
ISBN-10
1409407640
ISBN-13
9781409407645
eBay Product ID (ePID)
84310470
Product Key Features
Number of Pages
178 Pages
Language
English
Publication Name
As Heard on TV: Popular Music in Advertising
Publication Year
2010
Subject
General, Advertising & Promotion, Genres & Styles / Pop Vocal
Type
Textbook
Subject Area
Music, Business & Economics
Series
Ashgate Popular and Folk Music Ser.
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
12 Oz
Item Length
9.2 in
Item Width
6.2 in
Additional Product Features
Intended Audience
College Audience
Dewey Edition
22
Dewey Decimal
306.48424
Synopsis
The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. As Heard on TV addresses these topics by exploring cases involving artists from the Beatles to the Shins and various dominant corporations of the last half-century. As one example within a wider debate about the role of commerce in the production of culture, the use of popular music in advertising provides an entry point through which a range of practices can be understood and interrogated. This book attends to the relationship between popular culture and corporate power in its complicated variation: at times mutually beneficial and playfully suspicious of constructed boundaries, and at others conceived in strain and symbolic of the triumph of hypercommercialism.
LC Classification Number
ML3790.K467 2010
Descripción del artículo del vendedor
Información de vendedor profesional
WRAP Ltd
Mubin Ahmed
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United Kingdom
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