Imagen 1 de 1
Imagen 1 de 1
Foundations of Marketing-John Fahy, David Jobber
GBP 3,32
Aproximadamente3,96 EUR
Estado:
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
4 disponibles5 vendidos
Envío:
GBP 8,99 (aprox. 10,71 EUR) Standard Int'l Postage.
Ubicado en: South East, Reino Unido
Entrega:
Entrega prevista entre el mié. 25 sep. y el lun. 7 oct. a 43230
Devoluciones:
30 días para devoluciones. El comprador paga el envío de la devolución.
Pagos:
Compra con confianza
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:333131921214
Última actualización el 20 ago 2024 08:30:49 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Foundations of Marketing-John Fahy, David Jobber
- ISBN
- 9780077137014
- EAN
- 9780077137014
- Subject Area
- Business, Accounting & Vocational: Textbooks & Study Guides
- Publication Name
- Foundations of Marketing
- Publisher
- Mcgraw-Hill Education
- Subject
- Business, Economy & Industry, Marketing
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 264 mm
- Item Weight
- 1 g
- Item Width
- 198 mm
- Number of Pages
- 400 Pages
Acerca de este producto
Product Information
Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber. Devised to offer comprehensive coverage for a short course in marketing, Foundations of Marketing retains its concise twelve chapter structure. The book offers a rigorous but accessible introduction, covering the core marketing curriculum in an engaging style that routinely demonstrates how marketing affects our everyday lives, considering both the decisions we make as consumers, and decisions marketing professionals would make in response to their customers. Fully revised and updated, this edition offers a closer focus on the value of marketing and its impact. The new edition also takes a more critical approach that questions and engages with current debates. Topic highlights of the fourth edition include widespread coverage of the huge impact of social media on the sphere of marketing, a fresh look at new techniques of marketing research used in real organizations, and a contemporary perspective on the growing service segment of the world economy. Bang up to date with new cases and examples, the book covers European examples from all corners of the region, including Germany, Sweden, Denmark, France, Switzerland, the UK and Ireland, without ignoring the prevalence of US and global brands in contemporary culture. The book retains the popular Marketing Spotlight and Marketing in Action features, showcasing brands as diverse as Lady Gaga, Guinness and Gap. New Social Media boxes cover LinkedIn, Facebook, Groupon and more. The fourth edition's case studies are all new, featuring brands from varying segments and countries, including H and M, Subway, Carlsberg, Rolex and Jamie Oliver. The new edition is supported by a superlative resource package to support lecturers and students, with exciting new videos linked to the case material, case and tutorial support and the integration of McGraw-Hill's Connect learning solution. Connect offers gradeable interactive activities, cases, self study quizzes, and a variety of tools to help students to master their marketing module.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0077137019
ISBN-13
9780077137014
eBay Product ID (ePID)
111479489
Product Key Features
Number of Pages
400 Pages
Language
English
Publication Name
Foundations of Marketing
Publication Year
2012
Subject
Business, Economy & Industry, Marketing
Type
Textbook
Subject Area
Business, Accounting & Vocational: Textbooks & Study Guides
Format
Paperback
Dimensions
Item Height
264 mm
Item Weight
1 g
Item Width
198 mm
Height
264mm
Width
195mm
Weight
832g
Additional Product Features
Country/Region of Manufacture
United States
Spine
20mm
Descripción del artículo del vendedor
Información de vendedor profesional
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Número de IVA:
- GB 724498118
Número de inscripción en el Registro Mercantil:
- 03800600
Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
Número CRN:
- 03800600
Categorías populares de esta tienda
Registrado como vendedor profesional
Votos de vendedor (1.886.177)
- 0***e (156)- Votos emitidos por el comprador.Mes pasadoCompra verificadaI changed my mind, and cancelled this item very soon after the order was placed. The Seller was able to respond to this request promptly and my money was reimbursed without fuss. I have purchased from Awesome a number of times, and (as reflected in the customer ratings) find customer service very good, books ordered to date are accurate to description - i.e. very good to nearly new condition. With their competitive prices I will continue to buy from this seller in the future.
- 1***n (253)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaFirstly, I believe in HONEST reviews. Unfortunately the book had loads of underlining in it, but I was refunded straight away, I have bought from this company plenty of times, buying 100's of books and I've never had any problems before, mistakes happen and it was rectified immediately, therefore I will still continue to buy from them and also HIGHLY recommend this company, communication was quick and professional and it was well packaged with fast delivery. Thank you.The Pioppi Diet: A 21-Day Lifestyle Plan-Dr Aseem Malhotra, Donal O'Neill (#332746717389)
- d***e (680)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThis seller gave excellent communication & a full refund when the book I ordered was found to be damaged at the warehouse. They sent a very apologetic email explaining the issue & refunded me straight away. I have used this seller before & they have always been reliable & prompt with delivery. The items have also been in even better condition than described for an amazingly reasonable price. This was not their fault, so I would definitely buy from this seller again & recommend them to others.The Penguin Book of Art Writing-Karen Wright, Martin Gayford, 97 (#315028511989)
Valoraciones y opiniones del producto
Más que explorar:
- Libros antiguos y de colección David Hamilton,
- Libros infantiles y juveniles david walliams,
- Libros infantiles y juveniles John Grisham,
- Libros antiguos y de colección John Galsworthy,
- Libros infantiles y juveniles John Steinbeck,
- Libros de literatura y narrativa John Grisham,
- Libros infantiles y juveniles John Green