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Uniform Across-the-Boa
GBP 121,66
Aproximadamente146,06 EUR
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Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin defectos. Consulta el anuncio del vendedor para obtener más información.
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Ubicado en: South East, Reino Unido
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Variable
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N.º de artículo de eBay:305365102673
Características del artículo
- Estado
- PublishedOn
- 2014-06-16
- Title
- Uniform Across-the-Board Promotions (Contributions to Management
- ISBN
- 9783319071145
- Publication Name
- Uniform Across-The-Board Promotions
- Publisher
- Springer International Publishing A&G
- Subject
- Marketing
- Publication Year
- 2014
- Series
- Contributions to Management Science
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 235 mm
- Item Weight
- 354 g
- Item Width
- 155 mm
- Number of Pages
- 102 Pages
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Product Information
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-13
9783319071145
eBay Product ID (ePID)
207615712
Product Key Features
Number of Pages
102 Pages
Language
English
Publication Name
Uniform Across-The-Board Promotions
Publication Year
2014
Subject
Marketing
Type
Textbook
Series
Contributions to Management Science
Format
Hardcover
Dimensions
Item Height
235 mm
Item Weight
354 g
Item Width
155 mm
Additional Product Features
Country/Region of Manufacture
Switzerland
Descripción del artículo del vendedor
Información de vendedor profesional
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Número de IVA:
- GB 724498118
Número de inscripción en el Registro Mercantil:
- 03800600
Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
Número CRN:
- 03800600
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Votos de vendedor (3.051.587)
- h***d (67)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaReally good considering the age of it. Item received very well packaged. Just as described - ‘very good’. Would have been delivered within its due date but Royal Mail were to blame as they had it in the delivery office but didn’t send someone out to deliver that day. This is an issue with Royal Mail all the time so don’t always assume the seller didn’t send it. Good communication and highly recommend this seller.
- x***o (888)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaWhat you see is what you get. With checkout complete, item securely packaged it was shipped swiftly. It really adds to the “eBay experience”, restoring your faith in people/eBay sellers when you’ve found something you like, and having checked the description, you need more information, or simply clarification on something, you ask the question(s), the seller then responds with a promptly: filling in the gaps. A very smooth transaction. I would purchase from this seller again. Thank you.
- e***- (251)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaVery positive experience buying from this seller, the book is as described and very low priced, along with free postage it would be very hard to beat such good value. My purchase was delivered swiftly and securely packaged. I have bought from this seller before and would do again. Communication is excellent and I can highly recommend this seller for great service and unbeatable value. 5 🌟 all round.