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The 'Glocalization ' of Mobile Telephony in West and Central Africa: Consumer<|
GBP 41,55
Aproximadamente49,74 EUR
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Ubicado en: South East, Reino Unido
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N.º de artículo de eBay:305361451086
Características del artículo
- Estado
- PublishedOn
- 2018-09-14
- Title
- The 'Glocalization' of Mobile Telephony in West and Central Afri
- ISBN
- 9789956550395
- Publication Year
- 2018
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The 'Glocalization' of Mobile Telephony in West and Central Africa: Consumer Appropriation and Corporate Acculturation: A Case Study in Cameroon and Guinea-Conakry
- Item Height
- 216 mm
- Publisher
- Langaa Rpcid
- Subject
- Anthropology
- Item Weight
- 195 g
- Item Width
- 140 mm
- Number of Pages
- 164 Pages
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Product Information
This book examines the 'glocalization' - the adaptation of a global telecommunication technology to local particularities - in West and Central Africa. Through case studies in Cameroon and Guinea, the research presented evinces how local agency leads to the appropriation of mobile telephony, and the extent to which telecommunication companies acculturate their marketing strategies to consumer preferences and local realities. The book interrogates the presumptive neutrality of technology and presents evidence of agency superseding supposedly fixed limitations of use for mobile phones. In opposition to the notion of an Africa 'lagging' behind, the book also nuances the development discourse so often associated with the 'leapfrog' and spread of mobile telephony south of the Sahara. Overall, this study highlights ways in which agency leads to modernity being refracted locally in West and Central Africa and reflects on the tension at play between 'globalizers' and 'globalized'.
Product Identifiers
Publisher
Langaa Rpcid
ISBN-13
9789956550395
eBay Product ID (ePID)
13046683993
Product Key Features
Publication Year
2018
Subject
Anthropology
Number of Pages
164 Pages
Language
English
Publication Name
The 'Glocalization' of Mobile Telephony in West and Central Africa: Consumer Appropriation and Corporate Acculturation: A Case Study in Cameroon and Guinea-Conakry
Type
Textbook
Format
Paperback
Dimensions
Item Height
216 mm
Item Weight
195 g
Item Width
140 mm
Additional Product Features
Descripción del artículo del vendedor
Información de vendedor profesional
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Número de IVA:
- GB 724498118
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- 03800600
Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
Número CRN:
- 03800600
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- h***d (67)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaReally good considering the age of it. Item received very well packaged. Just as described - ‘very good’. Would have been delivered within its due date but Royal Mail were to blame as they had it in the delivery office but didn’t send someone out to deliver that day. This is an issue with Royal Mail all the time so don’t always assume the seller didn’t send it. Good communication and highly recommend this seller.
- x***o (888)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaWhat you see is what you get. With checkout complete, item securely packaged it was shipped swiftly. It really adds to the “eBay experience”, restoring your faith in people/eBay sellers when you’ve found something you like, and having checked the description, you need more information, or simply clarification on something, you ask the question(s), the seller then responds with a promptly: filling in the gaps. A very smooth transaction. I would purchase from this seller again. Thank you.
- e***- (251)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaVery positive experience buying from this seller, the book is as described and very low priced, along with free postage it would be very hard to beat such good value. My purchase was delivered swiftly and securely packaged. I have bought from this seller before and would do again. Communication is excellent and I can highly recommend this seller for great service and unbeatable value. 5 🌟 all round.