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CIM Coursebook: Delivering Customer Value through Marketing by Donnelly New..
GBP 205,63
Aproximadamente246,15 EUR
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Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin defectos. Consulta el anuncio del vendedor para obtener más información.
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Características del artículo
- Estado
- PublishedOn
- 2017-07-07
- Title
- CIM Coursebook: Delivering Customer Value through Marketing
- ISBN
- 9781138440968
- EAN
- 9781138440968
- Publication Year
- 2017
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Cim Coursebook: Delivering Customer Value Through Marketing
- Item Height
- 246 mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 189 mm
- Subject
- Management
- Item Weight
- 454 g
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Product Information
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications. Professor Keith Fletcher, Director of Education, The Chartered Institute of MarketingHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.Past examination papers and examiners reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.Extensive online materials support students and tutors at every stage.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138440968
eBay Product ID (ePID)
239950505
Product Key Features
Publication Name
Cim Coursebook: Delivering Customer Value Through Marketing
Format
Hardcover
Language
English
Subject
Management
Publication Year
2017
Type
Textbook
Dimensions
Item Height
246 mm
Item Width
189 mm
Item Weight
454 g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Descripción del artículo del vendedor
Información de vendedor profesional
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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- 03800600
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- h***d (67)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaReally good considering the age of it. Item received very well packaged. Just as described - ‘very good’. Would have been delivered within its due date but Royal Mail were to blame as they had it in the delivery office but didn’t send someone out to deliver that day. This is an issue with Royal Mail all the time so don’t always assume the seller didn’t send it. Good communication and highly recommend this seller.
- x***o (888)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaWhat you see is what you get. With checkout complete, item securely packaged it was shipped swiftly. It really adds to the “eBay experience”, restoring your faith in people/eBay sellers when you’ve found something you like, and having checked the description, you need more information, or simply clarification on something, you ask the question(s), the seller then responds with a promptly: filling in the gaps. A very smooth transaction. I would purchase from this seller again. Thank you.
- e***- (251)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaVery positive experience buying from this seller, the book is as described and very low priced, along with free postage it would be very hard to beat such good value. My purchase was delivered swiftly and securely packaged. I have bought from this seller before and would do again. Communication is excellent and I can highly recommend this seller for great service and unbeatable value. 5 🌟 all round.