Imagen 1 de 2
Imagen 1 de 2
The Fortune Cookie Principle: Las 20 claves para un gran salvado... por Jiwa, Bernadette-
FREE US DELIVERY | ISBN: 1489583947 | Quality Books
USD11,47
Aproximadamente10,30 EUR
Estado:
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
3 disponibles2 vendidos
- ¡Cómpralo ya!The Fortune Cookie Principle: Las 20 claves para un gran salvado... por Jiwa, Bernadette
Envío:
Gratis USPS Ground Advantage®.
Ubicado en: Florida, Estados Unidos
Entrega:
Entrega prevista entre el sáb. 5 oct. y el jue. 10 oct. a 43230
Devoluciones:
30 días para devoluciones. El comprador paga el envío de la devolución.
Pagos:
Compra con confianza
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:303232933769
Última actualización el 22 sep 2024 15:53:49 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN
- 9781489583949
- EAN
- 9781489583949
- Book Title
- Fortune Cookie Principle : the 20 Keys to a Great Brand Story and Why Your Business Needs One
- Publisher
- CreateSpace
- Item Length
- 7.8 in
- Publication Year
- 2013
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5 in
- Genre
- Business & Economics
- Topic
- New Business Enterprises
- Item Weight
- 9.9 Oz
- Item Width
- 5.1 in
- Number of Pages
- 202 Pages
Acerca de este producto
Product Identifiers
Publisher
CreateSpace
ISBN-10
1489583947
ISBN-13
9781489583949
eBay Product ID (ePID)
167621246
Product Key Features
Book Title
Fortune Cookie Principle : the 20 Keys to a Great Brand Story and Why Your Business Needs One
Number of Pages
202 Pages
Language
English
Publication Year
2013
Topic
New Business Enterprises
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
9.9 Oz
Item Length
7.8 in
Item Width
5.1 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Synopsis
"This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else."SETH GODIN -Author The Icarus Deception It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. 'The Fortune Cookie Principle' is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? 'The Fortune Cookie Principle' will show you how. ADVANCE PRAISE FOR THE FORTUNE COOKIE PRINCIPLE "It's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to de-mystify that process. It encourages you to think beyond what you do to why you do it and why that matters to your customers. Had this been available when I was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading. Now I'm an entrepreneur I simply apply these principles each and every day." Wendy Wilson Bett-Co-Founder Peter's Yard "Yes, you need a great product, but without a compelling story, success is improbable. The 'Fortune Cookie Principle' is an easy-to-read guide that will help any marketer or business owner begin to ask the right questions about the stories they tell. Bernadette includes dozens of examples and questions to get your storytelling ship in the right order. Let's face it...telling compelling stories to attract and retain customers is not easy. Most brand marketers are not great storytellers. This book will give you a new perspective on your marketing, and help you move from talking about yourself to talking about things your customers actually care about. Then, and only then, will your marketing actually work in today's consumer-led economy." Joe Pulizzi-Founder Content Marketing Institute "The wisdom in this book is better than any fortune. Read and apply!" Chris Guillebeau-Author $100 Startup "This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level." Mark Schaefer-Author Return on Influence "Full of inspiring stories about what makes businesses unique (and successful) in today's supersaturated markets." David Airey-Author Work For Money, Design For Love. "If you're someone who cares about why you do what you do and how you do it, this book is for you." Tina Roth Eisenberg-Founder of Tattly
Descripción del artículo del vendedor
Información de vendedor profesional
SBYB Inc.
Kelsey Sparshott
900 Knell St
60538 Montgomery, IL
United States
Número de IVA:
- GB 922696893
Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
Registrado como vendedor profesional
Votos de vendedor (1.465.089)
Este artículo (1)
Todos los artículos (1.465.089)
g***d (726)- Votos emitidos por el comprador.
Últimos 6 meses
Compra verificada
Book arrived in good condition, as described, unbeatable price, free shipping.
o***j (53)- Votos emitidos por el comprador.
Mes pasado
Compra verificada
The item was just as described and an amazing price so that's why I'm giving positive feedback. It's over 10 dollars cheaper than average for this item which can't be beat. But man, it took over 20 days to get to me. And when I messaged them I got stock response until finally told it shipped and then it did. That's the problem with this seller, they make the shipping label almost instantly but take weeks to actually send out the item. I dunno if I'll order from them again.
h***h (177)- Votos emitidos por el comprador.
Últimos 6 meses
Compra verificada
I see a number of negative comments about this seller, but I took a chance since it was a great price for the book I was looking for. I ordered on July 2 and just got the book today July 22. It came in safely packed and intact. Condition was as described and expected. The seller uses DHL for shipping, and I think this is where most complaints stem from. Once I ordered the book there was no further info other than it had shipped. No tracking number. Otherwise, I have no issues with this seller.
a***o (50)- Votos emitidos por el comprador.
Mes pasado
Compra verificada
Very slow to arrive (well past the estimate), but came safely at last in minimalist packaging. Customer service was polite when contacted regarding delay and an initial lack of tracking details. After communicating with them, the tracking eventually began to provide updates but it was a long wait. The book was a different edition than pictured but it was in a “very good” condition as advertised; also it was fairly priced. Overall, I am satisfied except for the very long wait.