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Inbound Marketing, Revised and Updated: Attract, Halligan^+

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
PublishedOn
2014-08-25
Title
Inbound Marketing, Revised and Updated: Attract, Engage, and Del
ISBN
9781118896655
EAN
9781118896655
Publication Year
2014
Type
Textbook
Format
Paperback
Language
English
Publication Name
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Item Height
243 mm
Author
Dharmesh Shah, Brian Halligan
Publisher
John Wiley & Sons INC International Concepts
Subject
Marketing, Business
Item Weight
280 g
Item Width
163 mm
Number of Pages
224 Pages

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Product Information

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing ? strategy, reputation, and tracking progress Visibility ? getting found, and why content matters Converting customers ? turning prospects into leads and leads into customers Better decisions ? picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118896655
eBay Product ID (ePID)
209351591

Product Key Features

Number of Pages
224 Pages
Language
English
Publication Name
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Publication Year
2014
Subject
Marketing, Business
Type
Textbook
Author
Dharmesh Shah, Brian Halligan
Format
Paperback

Dimensions

Item Height
243 mm
Item Weight
280 g
Item Width
163 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Dharmesh Shah, Brian Halligan

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WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
Número CRN:
  • 03800600
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