Imagen 1 de 1
Imagen 1 de 1
Handbook of Market Segmentation - 9780789021564
GBP 128,61
Aproximadamente153,28 EUR
Estado:
Nuevo
Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin defectos. Consulta el anuncio del vendedor para obtener más información.
Envío:
GBP 30,74 (aprox. 36,64 EUR) International Priority Shipping a Estados Unidos mediante Programa de envíos globales de eBay.
Ubicado en: Aldershot, Reino Unido
Tarifas de importación:
Gratis (importe confirmado durante el pago y envío)
Entrega:
Entrega prevista entre el jue. 3 oct. y el jue. 10 oct. a 43230
Incluye seguimiento internacional
Devoluciones:
60 días para devoluciones. El comprador paga el envío de la devolución.
Pagos:
Compra con confianza
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:285350642283
Última actualización el 20 sep 2024 08:57:08 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Handbook of Market Segmentation
- ISBN
- 9780789021564
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition
- Item Height
- 216 mm
- Publisher
- Taylor & Francis INC International Concepts
- Subject
- Marketing
- Item Weight
- 454 g
- Item Width
- 156 mm
- Number of Pages
- 260 Pages
Acerca de este producto
Product Information
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips. From the author: The most important thing I've learned from working in market segmentation research and strategy for more than 15 years is that few companies get the most from their target marketing. Their top executives advocate the need to be market- or customer-oriented but base their marketing plans on cursory, incomplete, or emotional analyses. They end up with 'fuzzy' business missions, unclear objectives, information that isn't decision-oriented, unfocused promotional strategies, and no real plan to attack niche markets. This happens because they haven't developed an effective strategy for segmenting high-tech and industrial markets. They don't have a process that introduces and improves their business segmentation planning and execution. What they need is a handbook for improving their organization's performance in new and existing business markets. Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firm is a state-of-the-art guide to market identification, analysis, selection, and strategy. The book is organized into four parts (segmentation planning, business segmentation bases, implementing segmentation strategy, segmentation strategy cases) and includes applications, case studies, checklists, figures, and tables. Each chapter features a Segmentation Skillbuilder (a field-tested exercise that improves your working knowledge of key business-to-business segmentation topics) and a Business Segmentation Insight (an in-depth look at a key segmentation issue). Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms examines: how to conduct effective, cost-efficient, and profitable segmentation studies segmentation options such as differentiation and niche marketing defining business markets a 10-point program for segmenting business markets (planning and research) business segmentation bases (geographics, firmographics, benefits, usage, purchasing behavior) how North American Industrial Classification System (NAICS) has replaced SIC analysis criteria for choosing target markets implementing segmentation in business organizations how to conduct (and benefit from) a segmentation audit detailed segmentation studies on six companies Collins Aviation Services, Dev-Soft, Dow Corning, Lexmark International, Pharmacia Corporation, and Sportmed and much more! Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms is an essential resource for business professionals working in the high-tech, industrial, and business service industries, and for educators training the next generation of marketers, managers, and strategists.
Product Identifiers
Publisher
Taylor & Francis INC International Concepts
ISBN-13
9780789021564
eBay Product ID (ePID)
91956936
Product Key Features
Number of Pages
260 Pages
Language
English
Publication Name
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition
Publication Year
2004
Subject
Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
216 mm
Item Weight
454 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United States
Descripción del artículo del vendedor
Información de vendedor profesional
BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
Número de IVA:
- GB 976952259
Número de inscripción en el Registro Mercantil:
- 06687355
Remito facturas con el IVA desglosado aparte.
Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
Número CRN:
- 06687355
Registrado como vendedor profesional
Votos de vendedor (531.191)
- -***o (129)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaExcellent, as always with books-etc. Exactly as described, good packaging in sturdy cardboard, which is very important to me. I don't like flimsy paper/polythene envelopes. Perfect condition book at a great price. It usually takes about a week to receive an item, but with free postage so what?! There's a reason I keep coming back to them - they are a top seller. Thank you.
- o***n (2847)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaAn excellent book at a great price. It was my first purchase from this seller and i was expecting a service similar to others on eBay. However it took a long time to be despatched and to reach me. The original order was placed on 6 June. It was not despatched until 11 June and finally it arrived 14 June. I may not use this seller in the future if i want an item in a few days but i cannot fault them on the quality of the item - as described - so ultimately i am happy and have learned a lesson,Shiva's Hologram - 9781803413341 (#355083215954)
- f***f (424)- Votos emitidos por el comprador.Mes pasadoCompra verificadaVery reasonable price for an impressive hardcover volume, in new condition, which is getting fairly scarce. Packaged very securely, posted quickly and arrived in perfect condition. Fast, friendly and helpful communication as well. (The first copy I ordered got 'lost' at the Global Shipping Centre - even with a tracking number. I was sent a full refund, without any questions - and used that to order this copy, which arrived without any hassles). All good!