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Métodos de investigación empresarial (con tarjeta de acceso impresa Qualtrics) por Barry J....-
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N.º de artículo de eBay:276350490439
Características del artículo
- Estado
- Level
- Business
- ISBN
- 9781111826925
- Subject Area
- Business & Economics
- Publication Name
- Business Research Methods (With Qualtrics Printed Access Card)
- Publisher
- Cengage South-Western
- Item Length
- 11.1 in
- Subject
- Marketing / General, General, Management, Marketing / Research
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1 in
- Features
- Revised
- Item Weight
- 57.7 Oz
- Item Width
- 8.8 in
- Number of Pages
- 696 Pages
Acerca de este producto
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
1111826927
ISBN-13
9781111826925
eBay Product ID (ePID)
110584432
Product Key Features
Number of Pages
696 Pages
Publication Name
Business Research Methods (With Qualtrics Printed Access Card)
Language
English
Publication Year
2012
Subject
Marketing / General, General, Management, Marketing / Research
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
57.7 Oz
Item Length
11.1 in
Item Width
8.8 in
Additional Product Features
Edition Number
9
Intended Audience
College Audience
Table Of Content
Preface. PART I: INTRODUCTION. 1. The Role of Business Research. 2. Information Systems and Knowledge Management. 3. Theory Building. 4. The Business Research Process: An Overview. 5. The Human Side of Business: Organizational and Ethical Issues. PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. 6. Problem Definition: The Foundation of Business Research. 7. Qualitative Research Tools. 8. Secondary Data Research in a Digital Age. PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. 9. Survey Research: An Overview. 10. Survey Research: Communicating with the Respondents. 11. Observation Methods. 12. Experimental Research. PART IV: MEASUREMENT CONCEPTS. 13. Measurement and Scaling Concepts. 14. Attitude Measurement. 15. Questionnaire Design. PART V: SAMPLING AND FIELDWORK. 16. Sampling Designs. and Procedures. 17. Determination of Sample Size: A Review of Statistical Theory. 18. Fieldwork. PART VI: DATA ANALYSIS AND PRESENTATION. 19. Editing and Coding: Transforming Raw Data into Information. 20. Basic Data Analysis: Descriptive Statistics. 21. Univariate Statistical Analysis. 22. Bivariate Statistical Analysis: Differences Between Two Variables. 23. Bivariate Statistical Analysis: Measures of Association. 24. Multivariate Statistical Analysis. 25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up. PART VII: CRITICAL THINKING CASES. Appendix: Statistical Tables, Glossary of Frequently Used Symbols, Glossary, Endnotes. Index.
Edition Description
Revised edition
Synopsis
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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