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Marketing for Growth : The Role of Marketers in Driving Revenues and Profits by Iain Ellwood and The Economist (2014, Trade Paperback)

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Marketing for Growth: The Role of Marketers in Driving Revenues and Profits (Paperback or Softback). Condition: New. By The Economist. Your source for quality books at reduced prices. Condition Guide.

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artículo 1 Marketing for Growth: The Role of Marketers in Driving Revenues and Profits
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+6,12 EUR de envío
artículo 2 Marketing for Growth [Economist Books] Ellwood, Iain VeryGood
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+17,80 EUR de envío
artículo 3 Marketing for Growth: The Role of Marketers in Driving Revenues and Profits
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artículo 4 Marketing for Growth: The Role of Marketers in Driving Revenues and Profits (Pap
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artículo 5 MARKETING FOR GROWTH: THE ROLE OF MARKETERS IN DRIVING By The Economist & Iain
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artículo 6 Marketing for Growth; Economist Books - paperback, Iain Ellwood, 161039397X, new
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artículo 7 Marketing for Growth : The Role of Marketers in Driving Revenues and Profits,...
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artículo 8 Marketing for Growth : The Role of Marketers in Driving Revenues and Profits,...
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artículo 9 Marketing for Growth: The Role of Marketers in Driving Revenues and Profits: New
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Product Identifiers

Publisher
Public Affairs
ISBN-10
161039397X
ISBN-13
9781610393973
eBay Product ID (ePID)
11038698701

Product Key Features

Book Title
Marketing for Growth : the Role of Marketers in Driving Revenues and Profits
Number of Pages
224 Pages
Language
English
Publication Year
2014
Topic
Marketing / Multilevel, Marketing / Industrial, Marketing / General, General
Illustrator
Yes
Genre
Business & Economics
Author
Iain Ellwood, The Economist
Book Series
Economist Bks.
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
8.3 Oz
Item Length
8.5 in
Item Width
5.2 in

Additional Product Features

Intended Audience
Trade
Synopsis
The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
LC Classification Number
HF5415.E585 2014

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Imagen 1 de 1

Marketing for Growth : The Role of Marketers in Driving Revenues and Profits by Iain Ellwood and The Economist (2014, Trade Paperback)

Todos los anuncios de este producto

artículo 1 Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

artículo 2 Marketing for Growth [Economist Books] Ellwood, Iain VeryGood

artículo 3 Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

artículo 4 Marketing for Growth: The Role of Marketers in Driving Revenues and Profits (Pap

artículo 5 MARKETING FOR GROWTH: THE ROLE OF MARKETERS IN DRIVING By The Economist & Iain

artículo 6 Marketing for Growth; Economist Books - paperback, Iain Ellwood, 161039397X, new

artículo 7 Marketing for Growth : The Role of Marketers in Driving Revenues and Profits,...

artículo 8 Marketing for Growth : The Role of Marketers in Driving Revenues and Profits,...

artículo 9 Marketing for Growth: The Role of Marketers in Driving Revenues and Profits: New

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