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Music, Movies, Meanings, and Markets: Cinemajazzamatazz by Morris Holbrook (Hardcover, 2011)

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Author: Morris Holbrook ISBN 10: 0415893135. Binding: Hardcover Language: english. Used-Very Good: The book will be clean without any major stains or markings, the spine will be in excellent shape with only minor creasing, no pages will be missing and the cover is likely to be very clean.

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Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film's characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced on-screen and/or that is audible to the film's characters, adding to the realism of the mise-en-scene without contributing much to other dramatic meanings). This book defines, describes, and illustrates another hitherto-neglected type of film music --ambi-diegetic film music, which appears on-screen but which contributes to the dramatic development of plot, character, and other themes. Consistent with an interest in macromarketing, such ambi-diegetic film music serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums, for example) and plays a role in product design. It also provides one type of symbolic consumer behavior that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities or convey other cinemusical meanings. Morris Holbrook argues that ambi-diegetic film music sheds light on various social issues --such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization. Music, Movies, Meanings, and Markets explores the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780415893138
eBay Product ID (ePID)
108382297

Product Key Features

Book Title
Music, Movies, Meanings, and Markets: Cinemajazzamatazz
Author
Morris Holbrook
Format
Hardcover
Language
English
Topic
Music
Publication Year
2011
Number of Pages
384 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
680g

Additional Product Features

Title_Author
Morris Holbrook
Series Title
Routledge Interpretive Marketing Research
Country/Region of Manufacture
United Kingdom

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Music, Movies, Meanings, and Markets: Cinemajazzamatazz by Morris Holbrook (Hardcover, 2011)

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