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Consumer Behavior : A Strategic Approach by Henry Assael (2003, Hardcover)
USD6,99
Aproximadamente6,28 EUR
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Aceptable
Libro con un desgaste evidente. La tapa puede tener algunos desperfectos, pero el libro está entero. La encuadernación puede estar ligeramente deteriorada, pero mantiene su integridad. Es posible que tenga anotaciones en los márgenes, texto subrayado o resaltado, pero conserva todas las páginas y no tiene ningún desperfecto que dificulte su lectura o comprensión. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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USD6,88 (aprox. 6,18 EUR) USPS Media MailTM.
Ubicado en: Spring Arbor, Michigan, Estados Unidos
Entrega:
Entrega prevista entre el vie. 27 sep. y el lun. 30 sep. a 43230
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N.º de artículo de eBay:226136209001
Última actualización el 21 sep 2024 19:14:15 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN
- 9780618222155
- Subject Area
- Business & Economics
- Publication Name
- Consumer Behavior : a Strategic Approach
- Publisher
- Cengage Learning
- Item Length
- 10.3 in
- Subject
- Marketing / General, Consumer Behavior, General, Marketing / Research
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1 in
- Item Weight
- 48.3 Oz
- Item Width
- 8.2 in
- Number of Pages
- 656 Pages
Acerca de este producto
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0618222154
ISBN-13
9780618222155
eBay Product ID (ePID)
30248849
Product Key Features
Number of Pages
656 Pages
Language
English
Publication Name
Consumer Behavior : a Strategic Approach
Subject
Marketing / General, Consumer Behavior, General, Marketing / Research
Publication Year
2003
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
48.3 Oz
Item Length
10.3 in
Item Width
8.2 in
Additional Product Features
Intended Audience
College Audience
LCCN
2002-109350
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/342
Synopsis
Tailored for upper-level undergraduate and MBA students, Assael\'s Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility. The text introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. Each chapter opens with a vignette describing how various companies are responding to specific consumer behavior strategies and challenges., Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility., Tailored for upper-level undergraduate and MBA students, Assael's "Consumer Behavior" applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter "Marketing Action" section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
LC Classification Number
HF5415.3.A828 2004
Descripción del artículo del vendedor
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