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La batalla por la mente: guerra y paz en la era de la comunicación de masas por Gary -
AUD87,53
Aproximadamente53,36 EUR
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Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin defectos. Consulta el anuncio del vendedor para obtener más información.
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Ubicado en: Melbourne, Australia
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Entrega prevista entre el lun. 30 sep. y el mar. 15 oct. a 43230
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N.º de artículo de eBay:155787630763
Última actualización el 21 ago 2024 02:59:13 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN-13
- 9781558498532
- Book Title
- The Battle for the Mind
- ISBN
- 9781558498532
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Subject Area
- Political Science
- Publication Name
- The Battle for the Mind: War and Peace in the Era of Mass Communication
- Publisher
- University of Massachusetts Press
- Subject
- History
- Item Weight
- 452 g
- Number of Pages
- 320 Pages
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Product Information
Most people typically think of armed conflict in physical terms, involving guns and bombs, ships and planes, tanks and missiles. But today, because of mass communication, war and the effort to prevent it are increasingly dependent on non-physical factors - the capacity to persuade combatants and citizens to engage in violence or avoid it, and the packaging of the information on which decision making is based. This book explores the many ways that mass communication has revolutionized international relations, whether the aim was to make war effectively or to prevent it. Gary Messinger shows that over the last 150 years a succession of breakthroughs in the realm of media has reshaped the making of war and peace. Along with mass newspapers, magazines, books, motion pictures, radio, television, computer software, and tele-communication satellites comes an array of strategies for exploiting these media to control popular beliefs and emotions. Images of war now arrive in many forms and reach billions of people simultaneously. Political and military leaders must react to crowd impulses that sweep around the globe. Nation-states and nongovernmental groups, including terrorists, use mass communication to spread their portrayals of reality. Drawing on a wide range of media products, from books and articles to films and television programs, as well as his own research in the field of propaganda studies, Messinger offers a fresh and comprehensive overview. He skilfully charts the path that has led us to our current situation and suggests where we might go next.
Product Identifiers
Publisher
University of Massachusetts Press
ISBN-13
9781558498532
eBay Product ID (ePID)
105453128
Product Key Features
Publication Year
2011
Subject
History
Number of Pages
320 Pages
Language
English
Publication Name
The Battle for the Mind: War and Peace in the Era of Mass Communication
Type
Textbook
Subject Area
Political Science
Format
Paperback
Dimensions
Item Weight
452 g
Additional Product Features
Country/Region of Manufacture
United States
LeafCats
2228, 378
Descripción del artículo del vendedor
Información de vendedor profesional
The Nile Group Pty Ltd
The Nile
42 Apex Dr
3029 Truganina, VIC
Australia
Número de IVA:
- AU 82107909133
- GB 293967539
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