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Explorando estrategia: texto y estuches 12e de Gerry Johnson edición original softcov-

Texto original
Exploring Strategy: Text and Cases 12e by Gerry Johnson Original Edition softcov
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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Topic
Strategic Planning
Type
Textbook
Publisher
Pearson Books
Modified Item
No
Region
World
Series
Focus on Grammar
Product Type
Textbook
Educational Level
College
Subject
Focus on Grammar
Special Attributes
International Edition
ISBN
9781292282459
Book Title
Exploring Strategy, Text and Cases
Item Length
10.4 in
Edition
12
Publication Year
2019
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
1.3 in
Author
Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes, Richard Whittington
Genre
Business & Economics
Item Weight
62 Oz
Item Width
7.6 in
Number of Pages
840 Pages

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Product Identifiers

Publisher
Pearson Books
ISBN-10
1292282452
ISBN-13
9781292282459
eBay Product ID (ePID)
3038843100

Product Key Features

Edition
12
Book Title
Exploring Strategy, Text and Cases
Number of Pages
840 Pages
Language
English
Topic
Strategic Planning
Publication Year
2019
Illustrator
Yes
Genre
Business & Economics
Author
Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes, Richard Whittington
Format
Trade Paperback

Dimensions

Item Height
1.3 in
Item Weight
62 Oz
Item Length
10.4 in
Item Width
7.6 in

Additional Product Features

LCCN
2019-035569
Dewey Edition
23
Reviews
'Exploring Strategy stands out as an excellent textbook on strategic management that covers all the basics yet, unlike other texts, adds on to this a coverage of strategy process and the practice of strategy. This coverage of both analytical and managerial aspects of Strategy make it a highly relevant text for both undergraduate and MBA students.' Julia Balogun, Professor of Strategic Management and Director of University of Liverpool Management School. 'The book is engaging, accessible and certainly one of the most "classroom ready" texts on strategy. It is a must-have for students, scholars and practitioners.' Dr. Florian Kapmeier, Professor of Strategy and International Project Management, Reutlingen University, ESB Business School. 'When teaching and learning with this book, strategy comes alive! Exploring Strategy addresses the fascinating issues of "strategy in action". As strategic change is everywhere nowadays, this textbook provides unique and invaluable insights for the men and women who are daily involved in the processes and practice of strategizing.' Linda Rouleau, Professor of Management, HEC Montreal ' Exploring Strategy is the go-to text book for students studying Strategic Management. It enables students to quickly get to grips with a dynamic subject area with up to date case examples.' Peter Barton, Liverpool John Moores University 'Well-structured and user friendly book on strategy which is a superb textbook for undergraduate courses providing an introduction to the complex world of strategy.' Mohammad Roohanifar, Manchester Metropolitan University
Dewey Decimal
658.4012
Table Of Content
Chapter 1: Introducing Strategy Chapter 2: Macro Environmental Analysis Chapter 3: Industry and Sector Analysis Chapter 4: Resources and Capabilities Analysis Chapter 5: Stakeholders and Governance Chapter 6: History and Culture Chapter 7: Business Strategy and models Chapter 8: Corporate Strategy Chapter 9: International Strategy Chapter 10: Entrepreneurship and Innovation Chapter 11: Mergers, Acquisitions and Alliances Chapter 12: Evaluating Strategies Chapter 13: Strategy Development Processes Chapter 14: Organising and Strategy Chapter 15: Leadership and Strategic Change Chapter 16: The Practice of Strategy
Synopsis
Exploring Strategy, 12th Edition , by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League., Understand basics and develop expertise to think and behave like a manager Exploring Strategy, 12th Edition , by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League. New to this edition: The 12th Edition of Exploring Strategy has been comprehensively updated to help you: · Understand clearly the key concepts and tools of strategic management · Explore hot topics, including business models, corporate governance, innovation and entrepreneurship · Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business. Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford. Duncan Angwin is Dean of Nottingham University Business School. Patrick Regner is Professor of Strategic Management at Stockholm School of Economics. Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management. Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School. Pearson, the world's learning company.
LC Classification Number
HD30.28.J648 2019

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