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Visual Merchandising, Third Edition : Windows and in-Store Displays for Retail by Tony Morgan (2016, Trade Paperback)

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Product Identifiers

Publisher
Orion Publishing Group, The Limited
ISBN-10
1780676875
ISBN-13
9781780676876
eBay Product ID (ePID)
212597422

Product Key Features

Edition
3
Book Title
Visual Merchandising, Third Edition : Windows and In-Store Displays for Retail
Number of Pages
224 Pages
Language
English
Topic
Industries / Retailing, Marketing / General, Graphic Arts / Advertising
Publication Year
2016
Illustrator
Yes
Features
Revised
Genre
Design, Business & Economics
Author
Tony Morgan
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
38.1 Oz
Item Length
11 in
Item Width
8.5 in

Additional Product Features

Intended Audience
Trade
Edition Description
Revised edition
Synopsis
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry., A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
LC Classification Number
NC1002

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Visual Merchandising, Third Edition : Windows and in-Store Displays for Retail by Tony Morgan (2016, Trade Paperback)

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artículo 2 Visual Merchandising, Third edition: Windows and in-store displays for retail

artículo 3 Visual Merchandising, Third edition: Windows and in-store dis... by Morgan, Tony

artículo 4 Visual Merchandising : Windows and In-Store Displays for Retail by Tony...

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artículo 10 Visual Merchandising : Window and In-Store Displays for Retail, Paperback by ...

artículo 11 Visual Merchandising: Windows and in-store displays for retail by Morgan New..

artículo 12 VISUAL MERCHANDISING, THIRD EDITION: WINDOWS AND IN-STORE By Tony Morgan Mint

artículo 13 Visual Merchandising : Window and In-Store Displays for Retail, Paperback by ...

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