Imagen 1 de 1
Imagen 1 de 1
All Marketers Are Liars: The Underground Classic That Explica Cómo el Marketing...-
by Godin, Seth | PB | Acceptable
USD5,12
Aproximadamente4,60 EUR
Estado:
“Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ”... Más informaciónacerca del estado
Aceptable
Libro con un desgaste evidente. La tapa puede tener algunos desperfectos, pero el libro está entero. La encuadernación puede estar ligeramente deteriorada, pero mantiene su integridad. Es posible que tenga anotaciones en los márgenes, texto subrayado o resaltado, pero conserva todas las páginas y no tiene ningún desperfecto que dificulte su lectura o comprensión. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
Envío:
Gratis Economy Shipping.
Ubicado en: Aurora, Illinois, Estados Unidos
Entrega:
Entrega prevista entre el vie. 27 sep. y el lun. 30 sep. a 43230
Devoluciones:
30 días para devoluciones. El vendedor paga el envío de la devolución.
Pagos:
Compra con confianza
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:145380922364
Última actualización el 25 sep 2024 05:04:32 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Aceptable
- Notas del vendedor
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781591845331
- Book Title
- All Marketers Are Liars : The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
- Publisher
- Penguin Publishing Group
- Item Length
- 6.9 in
- Publication Year
- 2012
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.4 in
- Genre
- Social Science, Business & Economics
- Topic
- Marketing / General, Media Studies, Advertising & Promotion, Marketing / Research
- Item Weight
- 4.8 Oz
- Item Width
- 5 in
- Number of Pages
- 240 Pages
Acerca de este producto
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591845335
ISBN-13
9781591845331
eBay Product ID (ePID)
111460903
Product Key Features
Book Title
All Marketers Are Liars : The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
Number of Pages
240 Pages
Language
English
Topic
Marketing / General, Media Studies, Advertising & Promotion, Marketing / Research
Publication Year
2012
Illustrator
Yes
Genre
Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
4.8 Oz
Item Length
6.9 in
Item Width
5 in
Additional Product Features
Intended Audience
Trade
Reviews
Praise for Seth Godin: "Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off." -- Forbes "It's easy to see why people pay to hear what he has to say." -- Time "If Seth Godin didn't exist we'd need to invent him." --Alan Webber, founder, Fast Company "If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin." --Micah Sifry, cofounder, Personal Democracy Forum "Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary." -- Miami Herald From the Hardcover edition.
Grade From
Twelfth Grade
Synopsis
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."
Descripción del artículo del vendedor
Información de vendedor profesional
Thrift Books Global, LLC
TB Thrift Books
18300 Cascade Ave S
Ste 150
98188 Seattle, WA
United States
Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
Registrado como vendedor profesional
Votos de vendedor (5.353.939)
- r***6 (15)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaVery satisfied! Reliable seller with fair prices. One ordered item turned out to be sold during the process, but was promptly refunded. Other ordered items arrived eralier than estimated. They were neatly packed and in the condition described. Contact with seller prior to the order wasn't possible, but communication afterwards was spotless.Universe 10 by Terry Carr (#143913259260)
- c***m (347)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Faster than AMZN Prime; Shipped 04/26, Fri, Received 04/29 Mon from Texas to Hawaii using free shipping; USPS Ground Mail, Hardcover Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!American Pandemic: The Lost Worlds of the 1918 Influenza Epidemic (#375108183145)
- a***o (49)- Votos emitidos por el comprador.Mes pasadoCompra verificadaItem is as described in post, great quality, clean, not damaged, great purchase. I'd like to point out that it was also shipped promptly, arrived on time, but the local post office refused to send me any notification of it arriving. Therefore I only got it today, almost a month late. The seller is at no fault, they shipped it on time. So I am highly satisfied with my purchase and the seller, highly recommend them for anyone on Ebay. Great books at great prices, amazing experience.