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Global Marketing, International Edition by GILLESPIE/HENN
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N.º de artículo de eBay:143148623855
Última actualización el 17 may 2024 21:43:08 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Title
- Global Marketing, International Edition
- Book Title
- Global Marketing, International Edition
- ISBN
- 0538473398
- EAN
- 9780538473392
- Binding
- Paperback / softback
- Date of Publication
- 20120201
- Release Title
- Global Marketing, International Edition
- Artist
- GILLESPIE/HENNESSEY
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing
- Item Height
- 253 mm
- Publisher
- Cengage Learning, INC International Concepts
- Subject
- Marketing
- Item Weight
- 1045 g
- Item Width
- 204 mm
- Number of Pages
- 576 Pages
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Product Information
Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing, 3e, International Edition offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.
Product Identifiers
Publisher
Cengage Learning, INC International Concepts
ISBN-13
9780538473392
eBay Product ID (ePID)
93210536
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Global Marketing
Publication Year
2010
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
253 mm
Item Weight
1045 g
Item Width
204 mm
Additional Product Features
Country/Region of Manufacture
United States
Descripción del artículo del vendedor
Información de vendedor profesional
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
Número de IVA:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Número de inscripción en el Registro Mercantil:
- 06437594
Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
Número CRN:
- 06437594
Registrado como vendedor profesional
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