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Global Marketing and Advertising: Understanding Cultural Parado .9781412970419
GBP 2,62
Aproximadamente3,15 EUR
Estado:
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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GBP 8,99 (aprox. 10,79 EUR) Standard Int'l Postage.
Ubicado en: South East, Reino Unido
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Entrega prevista entre el mar. 1 oct. y el vie. 11 oct. a 43230
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N.º de artículo de eBay:126457608645
Última actualización el 13 sep 2024 01:10:22 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Title
- Global Marketing and Advertising: Understanding Cultural Paradox
- ISBN
- 9781412970419
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing and Advertising: Understanding Cultural Paradoxes
- Item Height
- 254 mm
- Publisher
- SAGE Publications INC International Concepts
- Subject
- Marketing
- Item Weight
- 590 g
- Item Width
- 177 mm
- Number of Pages
- 344 Pages
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Product Information
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. New and Continuing Features: - Includes new topics, including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behaviour - Helps companies define cross-cultural segments to better target consumers across cultures - Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy - Includes both recent and classic advertising examples from various parts of the world - Demonstrates the centrality of value paradoxes to cross cultural marketing communications - Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions - Instructor Resources on CD, including discussion questions, PowerPoint slides, illustrations from the book, sample test questions, and video clips are available to lecturers
Product Identifiers
Publisher
SAGE Publications INC International Concepts
ISBN-13
9781412970419
eBay Product ID (ePID)
91468088
Product Key Features
Number of Pages
344 Pages
Language
English
Publication Name
Global Marketing and Advertising: Understanding Cultural Paradoxes
Publication Year
2009
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
254 mm
Item Weight
590 g
Item Width
177 mm
Additional Product Features
Country/Region of Manufacture
United States
Descripción del artículo del vendedor
Información de vendedor profesional
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Número de IVA:
- GB 724498118
Número de inscripción en el Registro Mercantil:
- 03800600
Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
Número CRN:
- 03800600
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- h***d (67)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaReally good considering the age of it. Item received very well packaged. Just as described - ‘very good’. Would have been delivered within its due date but Royal Mail were to blame as they had it in the delivery office but didn’t send someone out to deliver that day. This is an issue with Royal Mail all the time so don’t always assume the seller didn’t send it. Good communication and highly recommend this seller.
- x***o (888)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaWhat you see is what you get. With checkout complete, item securely packaged it was shipped swiftly. It really adds to the “eBay experience”, restoring your faith in people/eBay sellers when you’ve found something you like, and having checked the description, you need more information, or simply clarification on something, you ask the question(s), the seller then responds with a promptly: filling in the gaps. A very smooth transaction. I would purchase from this seller again. Thank you.
- e***- (251)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaVery positive experience buying from this seller, the book is as described and very low priced, along with free postage it would be very hard to beat such good value. My purchase was delivered swiftly and securely packaged. I have bought from this seller before and would do again. Communication is excellent and I can highly recommend this seller for great service and unbeatable value. 5 🌟 all round.