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So What? : How to Communicate What Really Matters to Your Audience by Mark Magnacca (2009, Trade Paperback)

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It's a hard reality: the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care about what you're offering them, until they understand exactly how it'll benefit them. If you start from that assumption every time you make a presentation, write a memo, or even talk to someone in the elevator, you'll make more money, grow your business, and have more fun. Of course, merely knowing what people care about is one thing...changing the way you communicate is a whole different matter. In So What , world-renowned sales consultant Mark Magnacca shows you how. You'll learn why the #1 question you need to answer is "So What: What's In It for Me?" Then, you'll learn exactly how to answer that question brilliantly, no matter who's asking it, or what you're trying to achieve. Drawing on his experience helping thousands of sales and management professionals become more effective, you'll learn how to instinctively anticipate and plan for the "So What" question... use the "So What Matrix" to clarify your value proposition... create great "So What" positioning statements... even build yourself a personal biography that passes the "So What Test" and powerfully differentiates yourself from your competition. This book won't stay on your shelf: it's a breakthrough tool you can use to improve every interaction you have and supercharge your success, in business and in life.

Product Identifiers

Publisher
FT Press
ISBN-10
0137158262
ISBN-13
9780137158263
eBay Product ID (ePID)
71768026

Product Key Features

Author
Mark Magnacca
Publication Name
So What? : How to Communicate What Really Matters to Your Audience
Format
Trade Paperback
Language
English
Subject
Leadership, Business Communication / General, Skills
Publication Year
2009
Type
Textbook
Subject Area
Business & Economics
Number of Pages
160 Pages

Dimensions

Item Length
8 in
Item Height
0.5 in
Item Width
5 in
Item Weight
5.6 Oz

Additional Product Features

LCCN
2008-054619
LeafCats
378
Lc Classification Number
Hf5718.M34 2009
Table of Content
About the Author x Foreword xi Chapter 1 What You Need to Know in 850 Words 2 Chapter 2 Change Your Thinking, Change Your Life 8 Chapter 3 How I Learned to Think This Way-You Can, Too! 14 Chapter 4 Your World View-Making the Invisible Visible 26 Chapter 5 What's in It for Them? 36 Chapter 6 Who You Always Wanted to Be-Yourself 52 Chapter 7 Winging It Versus Orchestration 72 Chapter 8 Getting Your Audience Engaged 86 Chapter 9 Tie a String Around Your Finger 104 Chapter 10 Getting from Where You Are to Where You Want to Be 120 So What? A Final Word 128 Glossary 134 Acknowledgments 140 Index 144
Copyright Date
2009
Target Audience
Scholarly & Professional
Dewey Decimal
808.51
Dewey Edition
22

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So What? : How to Communicate What Really Matters to Your Audience by Mark Magnacca (2009, Trade Paperback)

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artículo 1 So What?: How to Communicate What Really Matters to Your Audience

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artículo 5 So What?: How to Communicate What Really Matters to Your Audience by Magnacca

artículo 6 So What?: How to Communicate What Really Matters to Your Audience by Magnacca

artículo 7 SO WHAT: HOW TO COMMUNICATE WHAT REALLY MATTERS TO YOUR By Mark Magnacca Mint

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