Imagen 1 de 1

Foto genérica

Análisis web: una hora al día de Avinash Kaushik (2007, libro de bolsillo) - Imagen 1 de 1

Serious Skills Ser.: Web Analytics : An Hour a Day by Avinash Kaushik (2007, CD-ROM / Trade Paperback)

Sé el primero enescribir una opinión.

savingstreasure (88)
100% de votos positivos

Precio:

USD6,23

Aproximadamente5,83 EUR

+ USD32,00 de envío

Entrega prevista: mié. 10 jul. - lun. 22 jul.

Devoluciones:

30 días para devoluciones. El comprador paga el envío de la devolución.

Estado:

Como nuevo

Note: CD not included.

Ver todos los detalles

Acerca de este artículo

Product Information

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470130652
ISBN-13
9780470130650
eBay Product ID (ePID)
57220079

Product Key Features

Number of Pages
480 Pages
Language
English
Publication Name
Web Analytics : an Hour a Day
Publication Year
2007
Subject
Internet / General, Web / Design
Type
Textbook
Subject Area
Computers
Author
Avinash Kaushik
Series
Serious Skills Ser.
Format
CD-ROM / Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
0 Oz
Item Length
9.2 in
Item Width
7.3 in

Additional Product Features

Intended Audience
Trade
LCCN
2008-272725
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
025.04
Lc Classification Number
Za4235.K38 2007
Table of Content
Foreword. Introduction. Chapter 1 Web Analytics-Present and Future. A Brief History of Web Analytics. Current Landscape and Challenges. Traditional Web Analytics Is Dead. What Web Analytics Should Be. Chapter 2 Data Collection-Importance and Options. Understanding the Data Landscape. Clickstream Data. Outcomes Data. Research Data. Competitive Data. Chapter 3 Overview of Qualitative Analysis. The Essence of Customer Centricity. Lab Usability Testing. Heuristic Evaluations. Site Visits (Follow-Me-Home Studies). Surveys (Questionnaires). Summary. Chapter 4 Critical Components of a Successful Web Analytics Strategy? Focus on Customer Centricity. Solve for Business Questions. Follow the 10/90 Rule. Hire Great Web Analysts. Identify Optimal Organizational Structure and Responsibilities. Chapter 5 Web Analytics Fundamentals. Capturing Data: Web Logs or JavaScript tags? Selecting Your Optimal Web Analytics Tool. Understanding Clickstream Data Quality. Implementing Best Practices. Apply the "Three Layers of So What" Test. Chapter 6 Month 1: Diving Deep into Core Web Analytics Concepts. Week 1: Preparing to Understand the Basics. Week 2: Revisiting Foundational Metrics. Week 3: Understanding Standard Reports. Week 4: Using Website Content Quality and Navigation Reports. Chapter 7 Month 2: Jump-Start Your Web Data Analysis. Prerequisites and Framing. Week 1: Creating Foundational Reports. E-commerce Website Jump-Start Guide. Support Website Jump-Start Guide. Blog Measurement Jump-Start Guide. Week 4: Reflections and Wrap-Up. Chapter 8 Month 3: Search Analytics-Internal Search, SEO, and PPC. Week 1: Performing Internal Site Search Analytics. Week 2: Beginning Search Engine Optimization. Week 3: Measuring SEO Efforts. Week 4: Analyzing Pay per Click Effectiveness. Chapter 9 Month 4: Measuring Email and Multichannel Marketing. Week 1: Email Marketing Fundamentals and a Bit More. Week 2: Email Marketing-Advanced Tracking. Weeks 3 and 4: Multichannel Marketing, Tracking, and Analysis. Chapter 10 Month 5:Website Experimentation and Testing-Shifting the Power to Customers and Achieving Significant Outcomes. Weeks 1 and 2: Why Test and What Are Your Options? Week 3: What to Test-Specific Options and Ideas. Week 4: Build a Great Experimentation and Testing Program. Chapter 11 Month 6: Three Secrets Behind Making Web Analytics Actionable. Week 1: Leveraging Benchmarks and Goals in Driving Action. Week 2: Creating High Impact Executive Dashboards. Week 3: Using Best Practices for Creating Effective Dashboard Programs. Week 4: Applying Six Sigma or Process Excellence to Web Analytics. Chapter 12 Month 7: Competitive Intelligence and Web 2.0 Analytics. Competitive Intelligence Analytics. Web 2.0 Analytics. Chapter 13 Month 8 and Beyond: Shattering the Myths of Web Analytics. Path Analysis: What Is It Good For? Absolutely Nothing. Conversion Rate: An Unworthy Obsession. Perfection: Perfection Is Dead, Long Live Perfection. Real-Time Data: It's Not Really Relevant, and It's Expensive to Boot. Standard KPIs: Less Relevant Than You Think. Chapter 14 Advanced Analytics Concepts-Turbocharge Your Web Analytics. Unlock the Power of Statistical Significance. Use the Amazing Power of Segmentation. Make Your Analysis and Reports "Connectable". Use Conversion Rate Best Practices. Elevate Your Search Engine Marketing/Pay Per C
Copyright Date
2007

Comprar por categoría

Imagen 1 de 1

Serious Skills Ser.: Web Analytics : An Hour a Day by Avinash Kaushik (2007, CD-ROM / Trade Paperback)

Todos los anuncios de este producto

artículo 1 Web Analytics: An Hour a Day By Avinash Kaushik

artículo 2 Web Analytics: An Hour a Day [With CDROM] by Kaushik, Avinash

artículo 3 Web Analytics: An Hour a Day Kaushik, Avinash paperback Used - Good

artículo 4 Web Analytics: An Hour a Day Kaushik, Avinash paperback Used - Very Good

artículo 5 Web Analytics: An Hour a Day by Avinash Kaushik Paperback Book The Fast Free

artículo 6 Serious Skills Ser.: Web Analytics : An Hour a Day by Avinash Kaushik (2007, CD…

artículo 7 Web Analytics : An Hour a Day by Avinash Kaushik (2007, Paperback)

Acerca de este artículo

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

También te pueden interesar

Libros prácticos y de consulta romos con CD-ROM

Libros prácticos y de consulta con CD-ROM

Libros prácticos y de consulta con CD-ROM, en inglés

Libros de texto, educación y referencia CD-ROM

Libros de texto, educación y referencia, CD-ROM, en inglés

Audiolibro CD