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The Advertising Concept Book : Think Now, Design Later by Pete Barry (2016, Trade Paperback)

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Entrega prevista: jue. 11 jul. - lun. 22 jul.
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Advertising Concept Book : Think Now, Design Later: A Complete Guide to Creative Ideas, Strategies and Campaigns, Paperback by Barry, Pete, ISBN 0500292671, ISBN-13 9780500292679, Like New Used, Free shipping in the US A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.