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Visual Merchandising : Windows and In-Store Displays for Retail by Tony Morgan (2016, Trade Paperback, Revised edition)

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Product Information

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Product Identifiers

Publisher
Orion Publishing Group, The Limited
ISBN-10
1780676875
ISBN-13
9781780676876
eBay Product ID (ePID)
212597422

Product Key Features

Book Title
Visual Merchandising : Windows and In-Store Displays for Retail
Author
Tony Morgan
Format
Trade Paperback
Language
English
Features
Revised
Topic
Industries / Retailing, Marketing / General, Graphic Arts / Advertising
Publication Year
2016
Genre
Design, Business & Economics
Number of Pages
224 Pages

Dimensions

Item Length
11in
Item Height
0.9in
Item Width
8.5in
Item Weight
38.1 Oz

Additional Product Features

Lc Classification Number
Nc1002
Edition Description
Revised Edition
Edition Number
3
Copyright Date
2016
Intended Audience
Trade
Illustrated
Yes

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Visual Merchandising : Windows and In-Store Displays for Retail by Tony Morgan (2016, Trade Paperback, Revised edition)

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artículo 1 Visual Merchandising, Third edition: Windows and in-store dis... by Morgan, Tony

artículo 2 Visual Merchandising, Third Edition : Windows and in-Store Displays for...

artículo 3 Visual Merchandising, Third edition: Windows and in-store displays for retail

artículo 4 Visual Merchandising : Windows and In-Store Displays for Retail by Tony...

artículo 5 Visual Merchandising, Third edition: Windows and in-store displays for retail

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