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Scaling Lean : Mastering the Key Metrics for Startup Growth by Ash Maurya (2016, Hardcover)

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Is your "big idea" worth pursuing? What if you could test your business model earlier in the process--before you've expended valuable time and resources? You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. You'll also learn how to: · ballpark the viability of a business model using a simple five-minute back-of-the-envelope estimation. · stop using current revenue as a measure of progress (it forces you to fly blind and, often, to overpromise to your shareholders) and instead embrace the metric of traction--which helps you identify the leading indicators for future business model growth. · set progressive goals that set you up for exponential long-term success by implementing a staged 10X rollout strategy, like one employed by Facebook and Tesla. · stop burying your breakthrough insights in failed experiments, but rather illuminate them using two-week LEAN sprints to quickly source, rank, and test ideas. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean , pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1101980524
ISBN-13
9781101980521
eBay Product ID (ePID)
219194315

Product Key Features

Book Title
Scaling Lean : Mastering the Key Metrics for Startup Growth
Author
Ash Maurya
Format
Hardcover
Language
English
Topic
Marketing / General, Entrepreneurship, Development / Business Development, New Business Enterprises, Strategic Planning
Publication Year
2016
Genre
Business & Economics
Number of Pages
304 Pages

Dimensions

Item Length
8.3in
Item Height
0.9in
Item Width
8.3in
Item Weight
23.6 Oz

Additional Product Features

Lc Classification Number
Hd30.28.M3755 2016
Reviews
"A battle-tested approach to building companies that matter." -- Eric Ries , author of The Lean Startup "A practical field guide to smarter decision-making at the early stages of a business." -- Brad Feld , managing director of Foundry Group "A smart book for smart founders who seek to make an impact. It will forever change the way you see your project." -- Seth Godin , author of Linchpin " Scaling Lean is the lost guide to adopting lean practices in a growing product team. You need this book!" -- Nir Eyal , author of Hooked "If you want to build a successful business, you need to take an analytical approach. This book shows you how." -- Gabriel Weinberg , coauthor of Traction "We tend to teach entrepreneurship as if we are physicists only interested in the first femtosecond of The Big Bang, assuming success is assured after those crucial early moments. Scaling Lean is about what happens after your company's Big Bang: how to perform the many customer experiments needed to win your startup the traction to escape its black holes." -- Bob Metcalfe , Ethernet inventor, 3Com founder, UTAustin Professor of Innovation
Copyright Date
2016
Target Audience
Trade
Lccn
2016-017402
Dewey Decimal
658.11
Dewey Edition
23
Illustrated
Yes

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