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Marketing de deportes y entretenimiento, edición estudiantil de Kaser, Ken (tapa dura)-

Texto original
Sports and Entertainment Marketing, Student Edition by Kaser, Ken (Hardcover)
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N.º de artículo de eBay:386900172441
Última actualización el 09 jun 2024 19:03:35 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
En buen estado
Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, incluidas rozaduras, pero sin roturas ni agujeros. Es posible que no incluya sobrecubierta para tapas duras. Tapa muy poco desgastada. La mayoría de las páginas están en buen estado con muy pocas arrugas o roturas. El texto subrayado a lápiz es prácticamente inexistente, no hay texto resaltado ni anotaciones en los márgenes. No faltan páginas. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección. Ver todas las definiciones de estadose abre en una nueva ventana o pestaña
Notas del vendedor
“Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
ISBN
9780357124970
Subject Area
Sports & Recreation, Education, Business & Economics
Publication Name
Sports and Entertainment Marketing, Student Edition
Publisher
Cengage Learning
Item Length
11.2 in
Subject
Marketing / General, General, Teaching Methods & Materials / General
Publication Year
2021
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.9 in
Author
Ken Kaser, Dotty B. Oelkers
Item Weight
41.6 Oz
Item Width
8.7 in
Number of Pages
IX, 440 Pages

Acerca de este producto

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357124979
ISBN-13
9780357124970
eBay Product ID (ePID)
22038311162

Product Key Features

Number of Pages
IX, 440 Pages
Publication Name
Sports and Entertainment Marketing, Student Edition
Language
English
Subject
Marketing / General, General, Teaching Methods & Materials / General
Publication Year
2021
Type
Textbook
Author
Ken Kaser, Dotty B. Oelkers
Subject Area
Sports & Recreation, Education, Business & Economics
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
41.6 Oz
Item Length
11.2 in
Item Width
8.7 in

Additional Product Features

Edition Number
5
Intended Audience
College Audience
LCCN
2022-304712
Dewey Edition
23
CLASSIFICATION_METADATA
{"IsNonfiction":["Yes"],"IsOther":["No"],"IsAdult":["No"],"MuzeFormatDesc":["Hardcover"],"IsChildren":["No"],"Genre":["BUSINESS & ECONOMICS","EDUCATION","SPORTS & RECREATION"],"Topic":["Teaching Methods & Materials / General","Marketing / General","General"],"IsTextBook":["Yes"],"IsFiction":["No"]}
Illustrated
Yes
Dewey Decimal
338.4/7796
Edition Description
Student edition,Revised edition
Table Of Content
1. What Is Sports and Entertainment Marketing?2. Putting the Customer First.3. Sports and Entertainment Means Business.4. The Wide World of Sports and Entertainment.5. Marketing-Information Management.6. The Product is Sports and Entertainment.7. Managing the Channels.8. The Economics of Supply and Demand.9. Sports and Entertainment Promotion.10. Promotional Planning.11. Selling Sports and Entertainment.12. The Marketing Game Plan.13. Sports and Entertainment Legal Issues.14. Business Ownership and Leadership.15. Scoring a Career.
Synopsis
SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators.MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform todays students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes., SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators. MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform todays students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes.
LC Classification Number
GV716
ebay_catalog_id
4
Copyright Date
2022

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