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Embotellado: cómo Coca-Cola se convirtió en africana-
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- 96,6% de votos positivos
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N.º de artículo de eBay:386895565180
Última actualización el 21 may 2024 19:07:37 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Release Year
- 2023
- ISBN
- 9780197758427
- Book Title
- Bottled : How Coca Cola Became African
- Item Length
- 5.9in
- Publisher
- Oxford University Press, Incorporated
- Publication Year
- 2023
- Format
- Hardcover
- Language
- English
- Item Height
- 1.3in
- Genre
- Business & Economics, History, Political Science
- Topic
- Africa / General, Development / Economic Development, International Relations / General
- Item Width
- 8.9in
- Item Weight
- 21 Oz
- Number of Pages
- 328 Pages
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Product Information
Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. Bottled asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. Bottled is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Sara Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone's fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0197758428
ISBN-13
9780197758427
eBay Product ID (ePID)
10062383059
Product Key Features
Book Title
Bottled : How Coca Cola Became African
Format
Hardcover
Language
English
Topic
Africa / General, Development / Economic Development, International Relations / General
Publication Year
2023
Genre
Business & Economics, History, Political Science
Number of Pages
328 Pages
Dimensions
Item Length
5.9in
Item Height
1.3in
Item Width
8.9in
Item Weight
21 Oz
Additional Product Features
Reviews
"The tension between Africa's interests and Coke's is a fascinating social and philosophical narrative, and Sara Byala's research and knowledge of the subject are impressive. There are not many books which give such extensive and highly entertaining first-hand examples from the field. An important contribution."--Mary Martin, Senior Research Fellow at the Department of International Relations, London School of Economics, and Director of the UN Business and Human Security Initiative, LSE IDEAS "Brilliantly conceived, entertaining, and important, Bottled will unquestionably take its places as one of the most important social histories of Africa. With Byala's storytelling gift and eye for narrative detail, this account is a masterclass in how to integrate individual stories from around the continent with broader socio-economic and political events." -- Caroline Elkins, Professor of History and African and African American Studies, Harvard University "Bottled examines the history of Coca Cola in Africa as a window onto the whirlwind of events across the continent over the past century. The detail on individual stories is outstanding." -- Elisa Gambino, Lecturer in Global Development, University of Manchester "Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?" -- Campaign for the American Reader blog, "The tension between Africa's interests and Coke's is a fascinating social and philosophical narrative, and Sara Byala's research and knowledge of the subject are impressive. There are not many books which give such extensive and highly entertaining first-hand examples from the field. An important contribution."--Mary Martin, Senior Research Fellow at the Department of International Relations, London School of Economics, and Director of the UN Business and Human Security Initiative, LSE IDEAS "The tension between Africa's interests and Coke's is a fascinating social and philosophical narrative, and Sara Byala's research and knowledge of the subject are impressive. There are not many books which give such extensive and highly entertaining first-hand examples from the field. An important contribution."--Mary Martin, Senior Research Fellow at the Department of International Relations, London School of Economics, and Director of the UN Business and Human Security Initiative, LSE IDEAS, "The tension between Africa's interests and Coke's is a fascinating social and philosophical narrative, and Sara Byala's research and knowledge of the subject are impressive. There are not many books which give such extensive and highly entertaining first-hand examples from the field. An important contribution."--Mary Martin, Senior Research Fellow at the Department of International Relations, London School of Economics, and Director of the UN Business and Human Security Initiative, LSE IDEAS "Brilliantly conceived, entertaining, and important, Bottled will unquestionably take its places as one of the most important social histories of Africa. With Byala's storytelling gift and eye for narrative detail, this account is a masterclass in how to integrate individual stories from around the continent with broader socio-economic and political events." -- Caroline Elkins, Professor of History and African and African American Studies, Harvard University "Bottled examines the history of Coca Cola in Africa as a window onto the whirlwind of events across the continent over the past century. The detail on individual stories is outstanding." -- Elisa Gambino, Lecturer in Global Development, University of Manchester, "The tension between Africa's interests and Coke's is a fascinating social and philosophical narrative, and Sara Byala's research and knowledge of the subject are impressive. There are not many books which give such extensive and highly entertaining first-hand examples from the field. An important contribution."--Mary Martin, Senior Research Fellow at the Department of International Relations, London School of Economics, and Director of the UN Business and Human Security Initiative, LSE IDEAS"Brilliantly conceived, entertaining, and important, Bottled will unquestionably take its places as one of the most important social histories of Africa. With Byala's storytelling gift and eye for narrative detail, this account is a masterclass in how to integrate individual stories from around the continent with broader socio-economic and political events." -- Caroline Elkins, Professor of History and African and African American Studies, Harvard University"Bottled examines the history of Coca Cola in Africa as a window onto the whirlwind of events across the continent over the past century. The detail on individual stories is outstanding." -- Elisa Gambino, Lecturer in Global Development, University of Manchester"Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?" -- Campaign for the American Reader blog, "Bottled tells the tale of how Coca-Cola 'became African'... [Byala] makes it plain to readers that she isn"t offering them a rehash of the usual arguments against globalization and the ills of Big Business, even as she underscores... that hers isn"t "a paean to Coca-Cola" either." -- The Wall Street Journal"Brilliantly conceived, entertaining, and important, Bottled will unquestionably take its places as one of the most important social histories of Africa. With Byala's storytelling gift and eye for narrative detail, this account is a masterclass in how to integrate individual stories from around the continent with broader socio-economic and political events." -- Caroline Elkins, Professor of History and African and African American Studies, Harvard University"Bottled examines the history of Coca Cola in Africa as a window onto the whirlwind of events across the continent over the past century. The detail on individual stories is outstanding." -- Elisa Gambino, Lecturer in Global Development, University of Manchester"Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?" -- Campaign for the American Reader blog"The tension between Africa's interests and Coke's is a fascinating social and philosophical narrative, and Sara Byala's research and knowledge of the subject are impressive. There are not many books which give such extensive and highly entertaining first-hand examples from the field. An important contribution."--Mary Martin, Senior Research Fellow at the Department of International Relations, London School of Economics, and Director of the UN Business and Human Security Initiative, LSE IDEAS
Table of Content
Dedication Preface Introduction Chapter 1: All That Sparkles: How Coca-Cola Established a Foothold in South Africa Chapter 2: From Cape to Cairo: The Sun Never Sets on Coca-Cola Chapter 3: Know Your Country: How Coca-Cola Branded a Continent and Itself Chapter 4: The Link Between Old and New: Securing a License to Operate Chapter 5: A Catalytic Role Untold: Coca-Cola and the Undoing of Apartheid Chapter 6: Believe in Africa: Coca-Cola in the New Millennium Chapter 7: The Bottom Line: Weighing Coca-Cola's Sustainability Conclusion Acknowledgements Select Bibliography
Dewey Decimal
338.766362
Dewey Edition
23
Descripción del artículo del vendedor
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N.º de artículo de eBay:386895565180
Última actualización el 21 may 2024 19:07:37 H.EspVer todas las actualizacionesVer todas las actualizaciones
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