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Texto original
Brands on a Mission : How to Achieve Social Impact and Business Growth Throug...
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N.º de artículo de eBay:364391482982
Última actualización el 31 may 2024 20:24:39 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
ISBN
9780367428334
Book Title
Brands on a Mission : How to Achieve Social Impact and Business Growth Through Purpose
Item Length
9.4 in
Publisher
Taylor & Francis Group
Publication Year
2020
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.8 in
Author
Myriam Sidibe
Genre
Business & Economics
Topic
Business Ethics, Economics / General, Workplace Culture, Development / Sustainable Development
Item Width
6.7 in
Number of Pages
210 Pages

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Product Information

Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy - and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.

Product Identifiers

Publisher
Taylor & Francis Group
ISBN-10
0367428334
ISBN-13
9780367428334
eBay Product ID (ePID)
9038296155

Product Key Features

Book Title
Brands on a Mission : How to Achieve Social Impact and Business Growth Through Purpose
Author
Myriam Sidibe
Format
Hardcover
Language
English
Topic
Business Ethics, Economics / General, Workplace Culture, Development / Sustainable Development
Publication Year
2020
Illustrator
Yes
Genre
Business & Economics
Number of Pages
210 Pages

Dimensions

Item Length
9.4 in
Item Height
0.8 in
Item Width
6.7 in

Additional Product Features

Lc Classification Number
Hd69.B7s53 2020
Table of Content
Why Brands Need a Social Mission Dove and the Impact of Body Image Driving Mass Behavioural Change Durex: How a global condom brand helps reduce HIV infections Collaborating with Outside Partners: How do strange bedfellows get along? How Lifebuoy Secured a Seat at the Table of Lifesavers Brand Advocacy: Can brands drive social movements? How Discovery Limited Promotes Health through its Vitality Brand Carling Black Label #NoExcuse: An alcohol brand counters violence against women What do Numbers Really Mean: The challenge of measurement and accountability for brands on a mission How LIXIL is Changing the Narrative on Sanitation Winning Support within the Corporation How Processed Food Brands can gain a Social Purpose: The public health challenge of this century and the biggest opportunity for brands Concluding Thoughts
Copyright Date
2020
Target Audience
Trade
Lccn
2020-002104
Dewey Decimal
658.827
Dewey Edition
23

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