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Beer School: Bottling Success at the Brooklyn Brewery (Libro de bolsillo o libro suave)-

Texto original
Beer School: Bottling Success at the Brooklyn Brewery (Paperback or Softback)
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Aproximadamente16,65 EUR
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N.º de artículo de eBay:362675805758
Última actualización el 19 jun 2024 15:54:40 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
EAN
9780470068670
ISBN
0470068671
Binding
TP
Book Title
Beer School : Bottling Success at the Brooklyn Brewery
Publisher
Wiley & Sons, Incorporated, John
Item Length
8.4 in
Publication Year
2007
Format
Perfect
Language
English
Illustrator
Yes
Item Height
0.9 in
Author
Steve Hindy, Tom Potter
Genre
Business & Economics
Topic
Entrepreneurship, Industries / Food Industry
Item Weight
12 Oz
Item Width
5.5 in
Number of Pages
304 Pages

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Product Information

A journalist and a banker share the life and business lessons they learned while building a successful brewery in New York City "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs." Michael Jackson, The Beer Hunter "This account serves up more than the usual suds and foam its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive." Publishers Weekly "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!" Norm Brodsky, Senior Contributing Editor, Inc. magazine "Steve Hindy and Tom Potter's Beer School may be the first business book ever that could set the cold heart of a Hollywood producer racing. This one has it all, Mr. DeMille, and if I owned the rights, I'd already have my people on the line with your people." Jack Curtin, Celebrator Beer News "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established." Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor of The Road to Success: How to Manage Growth "The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." Ken Grossman, founder, Sierra Nevada Brewing Co.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470068671
ISBN-13
9780470068670
eBay Product ID (ePID)
56996949

Product Key Features

Book Title
Beer School : Bottling Success at the Brooklyn Brewery
Number of Pages
304 Pages
Language
English
Publication Year
2007
Topic
Entrepreneurship, Industries / Food Industry
Illustrator
Yes
Genre
Business & Economics
Author
Steve Hindy, Tom Potter
Format
Perfect

Dimensions

Item Height
0.9 in
Item Weight
12 Oz
Item Length
8.4 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Reviews
"This gripping and lighthearted read charts their successes and failures and leaves you thirty for more." (Sainsbury's Magazine, September 2009)
Dewey Decimal
338.7/66342/0974723
Lc Classification Number
Hd9397.U54b744 2007
Table of Content
Foreword. Preface Steve and Tom Introduce the Brooklyn Brewery. Acknowledgments. Chapter 1. Steve Tells How Choosing a Partner Is Like a Second Marriage. Lesson One: Even a Dog Can Shake Hands. Chapter 2. Steve Discusses the Importance of Building a Solid Team. Lesson Two: Is It a Business or a Family Business? Chapter 3. Tom Talks about Creating the Business Plan: A Money-Raising Tool and More. Lesson Three: The Business Plan Won't Be Graded on a Curve. Chapter 4. Tom Asks, "What's the True Mission of the Business?" Lesson Four: Being Flexible If the Mission Statement Becomes "Mission Impossible". Chapter 5. Steve Discusses the Keys to Successfully Motivating Employees. Lesson Five: Feeling Good Is No Substitute for Prudent Controls. Chapter 6. Tom Tells the Story of Their Dot-Com Revolution: Fishing for Finance and Failing. Lesson Six: Chasing Money Is Not a Business Strategy. Chapter 7. Steve Talks about Building a Brewery in Brooklyn. Lesson Seven: Sometimes You Stand Alone. Chapter 8. Steve Discusses Publicity: The Press Wants You! Lesson Eight: A News Release Can Go a Long Way. Chapter 9. Steve Reveals How the Revolution Kills Its Leaders First. Lesson Nine: Hiring and Firing. Chapter 10. Tom Talks about Cashing Out and Reinventing the Business, Again. Lesson Ten: Only You Will Know When It's Time to Sell. Chapter 11. Tom Wants to Know If You Have What It Takes. Lesson Eleven: There Are No Entrance Exams for Entrepreneurs. Timeline. Index.
Copyright Date
2005

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