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Gestión estratégica de marketing: un enfoque basado en procesos de Luiz-
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N.º de artículo de eBay:335163119525
Última actualización el 23 mar 2024 13:30:57 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Title
- Strategic Marketing Management: A Process Based Approach
- ISBN
- 9781844800001
- Subject Area
- Business & Economics
- Publication Name
- Strategic Marketing Management : a Process Based Approach
- Publisher
- Cengage Learning
- Item Length
- 10.2 in
- Subject
- Marketing / General, General
- Publication Year
- 2009
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Features
- New Edition
- Item Weight
- 38.1 Oz
- Item Width
- 7.7 in
- Number of Pages
- 512 Pages
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Product Information
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides the final year student with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
Product Identifiers
Publisher
Cengage Learning
ISBN-10
1844800008
ISBN-13
9781844800001
eBay Product ID (ePID)
56968401
Product Key Features
Number of Pages
512 Pages
Language
English
Publication Name
Strategic Marketing Management : a Process Based Approach
Publication Year
2009
Subject
Marketing / General, General
Features
New Edition
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
38.1 Oz
Item Length
10.2 in
Item Width
7.7 in
Additional Product Features
Intended Audience
Scholarly & Professional
Dewey Edition
22
Reviews
PART I: Introduction: Marketing and Business Processes 1. Marketing and Process Based Management - (Luiz Moutinho and Geoff Southern, both University of Glasgow) 2. Customer Focused Management - (H Timmermans, E M Van Raaij, both Eindhoven University of Technology, and W F Van Raaij, University of Tilberg.) PART II: Future Predicting Processes (Scenario Building and Forecasting) 3. Environmental Scanning and Strategy - (Luiz Moutinho, University of Glasgow, Fiona Davies, Cardiff Business School, and Graeme Hutcheson, University of Manchester). 4. Demand Management (Market and Technology Forecasting) - (J Scott Armstrong, Wharton Business School, and Kesten C Green, Department of Econometrics and Business Statistics, Monash University) PART III: Data Management Processes 5. Strategic Corporate Knowledge - (Luiz Moutinho, Andrzej Huczynski, and Geoff Southern, all University of Glasgow) 6. Strategic Information Systems - (Alexis Barlow, Peter Duncan, Kevin Grant, and David Edgar, all Glasgow Caledonian University.) 7. Marketing Measurement and Analysis - (Graeme Hutcheson,University of Manchester and Luiz Moutinho, University of Glasgow.) PART IV: Keeping existing customer processes: (Order Fulfilment) 8. Market Value Chain Management - (Geoff Southern and Luiz Moutinho, both University of Glasgow ) 9. Customer Relationship Management and Marketing Insights - (Len Tiu Wright, De Montfort University and Merlin Stone, University of West of England) 10. Operations and Marketing Programming - (Luiz Moutinho & Geoff Southern, both University of Glasgow) 11. Distribution Product Category Management and New Delivery Channels - (Andrew Newman and Tony Conway, both University of Manchester). PART V: Getting new customers processes: (Order Acquisition) 12. Market to Collection (Marketing mix management and Financial Management) - (James Wilson and Luiz Moutinho, both University of Glasgow) 13. Reputation Management (Corporate Image and Communication) - (P J Kitchen and Tom Watson, both University of Hull) 14. Innovation Management, Time to market and solutions design. - (J Lßszl¾, SzÚchenyi Istvßn University, and P Judit, , University of West Hungary.) PART VI: Infrastructure processes: Organisational Development and Co-ordination. 15. Solutions Design - (G Southern and L Moutinho, University of Glasgow) 16. Strategic Planning Effectiveness and Performance Measurement. - (Geoff Southern and Luiz Moutinho, both University of Glasgow) 17. Financial Appropriation and return (budgeting, allocation of resources). - (James Wilson and Luiz Moutinho, University of Glasgow) 18. Strategic Brand Management. - (Simon Knox and Stan Maklan, Cranfield University). 19. Managing the Marketing and e business interface - (Prof K H Huarng and Charles S Chien, Feng Chia University). 20. Cross Boundary and Global (International) Management - (C.Lucas, Lisbon). PART VII: Conclusion: The Future 21. Future trends in process based marketing management. - (Luiz Moutinho, University of Glasgow and Paulo Rita, University of Lisbon (ISCTE), "The main strength… lies in the up to date knowledge on academic literature." Bernard Cova, Euromed Management, "Moutinho and Southern are noted for an innovative and imaginative approach to the teaching of marketing. These principles underpin the approach adopted in this book and it is one that provides a novel integration of theory and practice in relation to strategic marketing." Christine Ennew Professor of Marketing, Nottingham University Business School, "The main strength... lies in the up to date knowledge on academic literature." Bernard Cova, Euromed Management, "The main strength? lies in the up to date knowledge on academic literature." Bernard Cova, Euromed Management
Illustrated
Yes
Dewey Decimal
658.8
Edition Description
New Edition
Lc Classification Number
Hf5415.13
Table of Content
PART I: Introduction: Marketing and Business Processes1. Marketing and Process Based Management - Luiz Moutinho and Geoff Southern, University of Glasgow2. Customer Focused Management - H Timmermans, E M Van Raaij, Eindhoven University of Technology, and W F Van Raaij, University of TilburgPART II: Future Predicting Processes (Scenario Building and Forecasting)3. Environmental Scanning and Strategy - Luiz Moutinho, University of Glasgow, Fiona Davies, Cardiff Business School, and Graeme Hutcheson, University of Manchester4. Demand Management (Market and Technology Forecasting) - Luiz Moutinho and Geoff Southern, University of GlasgowPART III: Data Management Processes5. Strategic Corporate Knowledge - Luiz Moutinho, Andrzej Huczynski, and Geoff Southern, University of Glasgow6. Strategic Information Systems - Alexis Barlow, Peter Duncan, Kevin Grant, and David Edgar, Glasgow Caledonian University7. Marketing Measurement and Analysis - Graeme Hutcheson, University of Manchester and Luiz Moutinho, University of GlasgowPART IV: Keeping existing customer processes: (Order Fulfilment)8. Market Value Chain Management - Geoff Southern and Luiz Moutinho, University of Glasgow9. Customer Relationship Management and Marketing Insights - Len Tiu Wright, De Montfort University and Merlin Stone, University of West of England10. Operations and Marketing Programming - Luiz Moutinho & Geoff Southern, University of Glasgow11. Distribution Product Category Management and New Delivery Channels - Andrew Newman and Tony Conway, University of ManchesterPART V: Getting new customers processes: (Order Acquisition)12. Market to Collection (Marketing mix management and Financial Management) - James Wilson and Luiz Moutinho, University of Glasgow13. Reputation Management (Corporate Image and Communication) - P. J. Kitchen and Tom Watson, University of Hull14. Innovation Management, Time to market and solutions design. - J Lszl, Szchenyi Istvn University, and P Judit, University of West HungaryPART VI: Infrastructure processes: Organisational Development and Co-ordination.15. Solutions Design - G Southern and L Moutinho, University of Glasgow16. Strategic Planning Effectiveness and Performance Measurement. - Geoff Southern and Luiz Moutinho, both University of Glasgow17. Financial Appropriation and return (budgeting, allocation of resources)- James Wilson and Luiz Moutinho, University of Glasgow18. Strategic Brand Management. - Simon Knox and Stan Maklan, Cranfield University19. Managing the Marketing and e business interface - Prof K H Huarng and Charles S Chien, Feng Chia University20. Cross Boundary and Global (International) Management - C.Lucas, LisbonPART VII: Conclusion: The Future21. Future trends in process based marketing management. - Luiz Moutinho, University of Glasgow and Paulo Rita, University of Lisbon (ISCTE)
Copyright Date
2010
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N.º de artículo de eBay:335163119525
Última actualización el 23 mar 2024 13:30:57 H.EspVer todas las actualizacionesVer todas las actualizaciones
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