Volver a la portada
|
Añadir a la lista de seguimiento

Imagen 1 de 1

Marketing de boca en boca: cómo las empresas inteligentes hacen que la gente hable - Imagen 1 de 1
¿Quieres vender uno?
Véndelo tú mismo

Marketing de boca en boca: cómo las empresas inteligentes hacen que la gente hable-

Texto original
Word of Mouth Marketing: How Smart Companies Get People Talking
Estado:
Nuevo
Precio:
USD10,99
Aproximadamente10,29 EUR
Respira tranquilidad. Se aceptan devoluciones.
Envío:
Gratis Economy Shipping. Ver detallespara el envío
Ubicado en: Troy, Ohio, Estados Unidos
Entrega:
Entrega prevista entre el mié. 26 jun. y el vie. 28 jun. a 43230
Calculamos el plazo de entrega con un método patentado que combina diversos factores, como la proximidad del comprador a la ubicación del artículo, el servicio de envío seleccionado, el historial de envíos del vendedor y otros datos. Los plazos de entrega pueden variar, especialmente en épocas de mucha actividad.
Devoluciones:
30 días para devoluciones. El comprador paga el envío de la devolución. Ver detalles- Más información sobre devoluciones
Pagos:
     

Compra con confianza

Garantía al cliente de eBay
Si no recibes el artículo que has pedido, te devolvemos el dinero. 
Más informaciónGarantía al cliente de eBay - se abre en una nueva ventana o pestaña

Información del vendedor

Registrado como vendedor profesional
Informar sobre este artículo (se abre en una nueva ventana o pestaña)
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:325627070232
Última actualización el 22 jun 2024 17:18:33 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Release Year
2012
ISBN
9781608323661
Publication Year
2012
Format
Trade Paperback
Language
English
Book Title
Word of Mouth Marketing : How Smart Companies Get People Talking
Author
Andy Sernovitz
Publisher
Greenleaf Book Group
Genre
Business & Economics
Item Length
9 in
Topic
Marketing / General, Customer Relations, Public Relations, Advertising & Promotion
Item Weight
12.7 Oz
Item Width
6 in
Number of Pages
240 Pages

Acerca de este producto

Product Identifiers

Publisher
Greenleaf Book Group
ISBN-10
1608323668
ISBN-13
9781608323661
eBay Product ID (ePID)
112769476

Product Key Features

Book Title
Word of Mouth Marketing : How Smart Companies Get People Talking
Number of Pages
240 Pages
Language
English
Publication Year
2012
Topic
Marketing / General, Customer Relations, Public Relations, Advertising & Promotion
Genre
Business & Economics
Author
Andy Sernovitz
Format
Trade Paperback

Dimensions

Item Weight
12.7 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Reviews
Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE road map to what drives it., This book is to Gladwell's The Tipping Point as engineering is to physics. If you want to understand the deep sociological theories behind interpersonal communication, this isn't the book for you. If you want to understand how to harness interpersonal communication to drive your business, then buy this book., It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend., Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here., As I read through Word of Mouth Marketing, I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business; who recognizes that honesty is the only workable policy for advertisers; and who sees that in a flat, information-flooded world, nothing but the right product -- a product fashioned around your customers' needs -- will cut it. Sernovitz has managed to achieve a pretty rare twofer in providing a simple, tactical, how-to guide that anyone could use to improve their communications efforts, while simultaneously sketching out a whole new philosophy for marketers and advertisers everywhere. Oh, and the guy has fun anecdotes and a readable style too. Seriously, I know you're bored silly by all those marketing texts and I am too, but this one's worth your time., There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best., A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers and make yourself more influential in your company., It's brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life., The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. The Five Ts are the best organizing framework for word of mouth I have seen yet. Use them and profit. No hype. No smoke and mirrors. No overblown promises., It's easy to agree that word of mouth is important. But it's time to become students of how it works and why it is so valuable to our customers. Start or continue your journey by reading this book., Andy's approach is practical, affordable, and, best of all, ethical. Don't waste your money on mass marketing: Spend it on this book and start people talking., Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way.
CLASSIFICATION_METADATA
{"IsNonfiction":["Yes"],"IsOther":["No"],"IsAdult":["No"],"MuzeFormatDesc":["Trade Paperback"],"IsChildren":["No"],"Genre":["BUSINESS & ECONOMICS"],"Topic":["Customer Relations","Advertising & Promotion","Marketing / General","Public Relations"],"IsTextBook":["No"],"IsFiction":["No"]}
Dewey Decimal
659.13/3
Synopsis
FROM THE NEW YORK TIMES , AND USA TODAY MONEY Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: - 3 Reasons People Talk About You - 4 Rules of Word of Mouth Marketing - 5 Ts of Word of Mouth Marketing - 6 Big Ideas: Deep Stuff That Changes Marketing Forever Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends., FROMTHE "NEW YORK TIMES," "AND USA TODAY MONEY" "Foreword by Seth Godin. Afterword by Guy Kawasaki." Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: - 3 Reasons People Talk About You- 4 Rules of Word of Mouth Marketing- 5 Ts of Word of Mouth Marketing- 6 Big Ideas: Deep Stuff That Changes Marketing Forever Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends."
LC Classification Number
HF5827.95.S47 2015
Copyright Date
2012
ebay_catalog_id
4

Descripción del artículo del vendedor

Good Deals Go

Good Deals Go

99,4% de votos positivos
29 mil artículos vendidos
Visitar tiendaContactar

Valoraciones detalladas sobre el vendedor

Promedio durante los últimos 12 meses

Descripción precisa
4.9
Gastos de envío razonables
5.0
Rapidez de envío
5.0
Comunicación
5.0
Registrado como vendedor profesional

Votos de vendedor (8.805)

i***m (1396)- Votos emitidos por el comprador.
Mes pasado
Compra verificada
Thank you
Kingdom of Sorrow (#325782691739)
s***s (31)- Votos emitidos por el comprador.
Mes pasado
Compra verificada
Would buy again
Todd Richards Trick Tips Park & Pipe: Next Level (#325700229382)
5***b (348)- Votos emitidos por el comprador.
Mes pasado
Compra verificada
Fast delivery and in good condition as well I will purchase from this seller again
It's the Pied Piper, Charlie Brown (#325415031643)
Ver todos los votos

Valoraciones y opiniones del producto

Más información
Escribir una opinión
Todavía no hay valoraciones ni opiniones
Sé el primero en escribir una opinión.