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Estrategia del océano azul: cómo crear espacio de mercado indiscutible y hacer el...-

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N.º de artículo de eBay:315220642724

Características del artículo

Estado: Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...

ISBN: 9781625274496

Book Title: Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

Item Length: 9.2 in

Publisher: Harvard Business Review Press

Publication Year: 2015

Format: Hardcover

Language: English

Illustrator: Yes

Item Height: 1.2 in

Author: W. Chan Kim, Renée A. Mauborgne

Genre: Business & Economics

Topic: Marketing / Industrial, Industries / General, General, Strategic Planning

Item Width: 6.1 in

Item Weight: 19 Oz

Number of Pages: 320 Pages

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Product Information

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY , now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps--that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY , visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Product Identifiers

Publisher

Harvard Business Review Press

ISBN-10

1625274491

ISBN-13

9781625274496

eBay Product ID (ePID)

201637182

Product Key Features

Book Title

Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

Author

W. Chan Kim, Renée A. Mauborgne

Format

Hardcover

Language

English

Topic

Marketing / Industrial, Industries / General, General, Strategic Planning

Publication Year

2015

Illustrator

Yes

Genre

Business & Economics

Number of Pages

320 Pages

Dimensions

Item Length

9.2 in

Item Height

1.2 in

Item Width

6.1 in

Item Weight

19 Oz

Additional Product Features

Intended Audience

Trade

Lc Classification Number

Hf5415.153.K53 2015

Reviews

"one of the bestselling business books of the century" -- Financial Times " Blue Ocean Strategy is the most successful book on business master-planning" -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy : A bestseller across 5 continents More than 4 million copies sold worldwide Translated into 47 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, Praise for Blue Ocean Strategy : * A bestseller across 5 continents * More than 3.5 million copies sold worldwide * Translated into 43 languages * A Wall Street Journal , BusinessWeek , and Fast Company bestseller * Thinkers50 Strategy Award for Best Business Book of the decade * The Fast Company Leadership Hall of Fame * Winner of the Carl S. Sloane Award for Excellence in Management Consulting, Praise for Blue Ocean Strategy : • A bestseller across 5 continents • More than 3.5 million copies sold worldwide • Translated into 43 languages • A Wall Street Journal , BusinessWeek , and Fast Company bestseller • Thinkers50 Strategy Award for Best Business Book of the decade • The Fast Company Leadership Hall of Fame • Winner of the Carl S. Sloane Award for Excellence in Management Consulting, " Blue Ocean Strategy " is the most successful book on business master-planning in recent years." -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy : * A bestseller across 5 continents * More than 3.5 million copies sold worldwide * Translated into 43 languages * A Wall Street Journal , BusinessWeek , and Fast Company bestseller * Thinkers50 Strategy Award for Best Business Book of the decade * The Fast Company Leadership Hall of Fame * Winner of the Carl S. Sloane Award for Excellence in Management Consulting, Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, "one of the bestselling business books of the century" -- Financial Times " Blue Ocean Strategy is the most successful book on business master-planning" -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy : A bestseller across 5 continents More than 4 million copies sold worldwide Translated into 49 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy : * A bestseller across 5 continents * More than 3.5 million copies sold worldwide * Translated into 43 languages * A Wall Street Journal , BusinessWeek , and Fast Company bestseller * Thinkers50 Strategy Award for Best Business Book of the decade * The Fast Company Leadership Hall of Fame * Winner of the Carl S. Sloane Award for Excellence in Management Consulting, Blue Ocean Strategy : A bestseller across 5 continents. More than 3.5 million copies sold worldwide. Translated into 43 languages. A Wall Street Journal , BusinessWeek , and Fast Company bestseller., "one of the bestselling business books of the century" -- Financial Times " Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy : A bestseller across 5 continents More than 3.6 million copies sold worldwide Translated into 44 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting

2015

Lccn

2014-032847

Dewey Decimal

658.8/02

Dewey Edition

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