Imagen 1 de 1
![The Third Screen: Marketing to Your Customers in a World Gone Mobile de Martin, - Imagen 1 de 1](https://i.ebayimg.com/images/g/9q0AAOSwjO5lx8uT/s-l500.jpg)
The Third Screen: Marketing to Your Customers in a World Gone Mobile de Martin,-
Estado:
Envío:
Ubicado en: Boston, Massachusetts, Estados Unidos
Entrega:
Entrega prevista entre el vie. 28 jun. y el mar. 2 jul. a 43230
Devoluciones:
30 días para devoluciones. El vendedor paga el envío de la devolución. Ver detalles- Más información sobre devoluciones
Pagos:
Compra con confianza
Información del vendedor
Registrado como vendedor profesional
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:305371261597
Última actualización el 17 jun 2024 16:04:49 H.EspVer todas las actualizacionesVer todas las actualizaciones
Los beneficios netos se destinarán a More Than Words Inc.
- Anuncio oficial de eBay for Charity. Más información
- Esta venta beneficia a un afiliado sin ánimo de lucro.
Características del artículo
- Estado
- Narrative Type
- Nonfiction
- Intended Audience
- Adult
- Inscribed
- NO
- ISBN
- 9781857885644
- Book Title
- Third Screen : Marketing to Your Customers in a World Gone Mobile
- Publisher
- Brealey Publishing, Nicholas
- Item Length
- 9.3 in
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.4 in
- Genre
- Computers, Business & Economics
- Topic
- Marketing / General, E-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Advertising & Promotion, Marketing / Telemarketing
- Item Weight
- 18.4 Oz
- Item Width
- 6.3 in
- Number of Pages
- 230 Pages
Acerca de este producto
Product Information
Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen-the mobile device-is redefining the role of the consumer.
Product Identifiers
Publisher
Brealey Publishing, Nicholas
ISBN-10
1857885643
ISBN-13
9781857885644
eBay Product ID (ePID)
99615644
Product Key Features
Book Title
Third Screen : Marketing to Your Customers in a World Gone Mobile
Number of Pages
230 Pages
Language
English
Publication Year
2011
Topic
Marketing / General, E-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Advertising & Promotion, Marketing / Telemarketing
Illustrator
Yes
Genre
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.4 in
Item Weight
18.4 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Dewey Edition
22
Reviews
The Third Screen describes a clear power shift where the customer is in charge-and what companies must do their best to reach them on their terms. Using detailed case studies, Chuck Martin shows readers how to develop a mobile marketing strategy that will really work. Don't wait: Get copies for your team today. Review Author: Charlene Li, bestselling author of Groundswell and Open Leadership, Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right! - Review Author: Jeffrey Hayzlett, bestselling author of The Mirror Test, CMO, Cowboy, A fascinating and eye-opening view of the mobile landscape and what companies must do to survive there., "Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!" - Jeffrey Hayzlett, bestselling author of The Mirror Test, CMO, Cowboy, Our mobile devices are indispensable digital co-pilots, which is why the third screen is fast becoming the most important screen. If you want to stay relevant to your customers as they go about their lives, apply the lessons from this book., "The Third Screen describes a clear power shift where the customer is in charge-and what companies must do their best to reach them on their terms. Using detailed case studies, Chuck Martin shows readers how to develop a mobile marketing strategy that will really work. Don't wait: Get copies for your team today." - Charlene Li, bestselling author of Groundswell and Open Leadership, "Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable." - Chris Brogan, President, Human Business Works and co-author of Trust Agents, Mobile is the ultimate social device. And if big and small brands don't understand how to engage their customers there, they risk extinction. The Third Screen is a must-have for any company looking to develop an effective mobile strategy, one that will drive customers to become brand champions., Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable. Review Author: Chris Brogan, President, Human Business Works and co-author of Trust AgentsThe Third Screen describes a clear power shift where the customer is in charge-and what companies must do their best to reach them on their terms. Using detailed case studies, Chuck Martin shows readers how to develop a mobile marketing strategy that will really work. Don't wait: Get copies for your team today. Review Author: Charlene Li, bestselling author of Groundswell and Open LeadershipA fascinating and eye-opening view of the mobile landscape and what companies must do to survive there. Review Author: Josh Koppel, cofounder ScrollMotion, leading mobile platform developerOur mobile devices are indispensable digital co-pilots, which is why the third screen is fast becoming the most important screen. If you want to stay relevant to your customers as they go about their lives, apply the lessons from this book. Review Author: Don Tapscott, author /coauthor of more than 14 books, including the bestseller Wikinomics and his latest Macrowikinomics, In today's mobile environment, smartphones and tablets have become ubiquitous around the globe. In The Third Screen, Chuck Martin engages the reader with important details relating to how the untethered consumer, m-commerce, and the entire mobile revolution are changing the game for marketers and what they need to do to make sure their organizations survive and prosper in this ever-changing and evolving marketplace.- Review Author: Kent Huffman, Chief Marketing Officer at BearCom Wireless and Co-Publisher of Social Media Marketing Magazine, "The Third Screen distills the opportunities mobile marketing presents to business leaders in an engaging and enjoyable book." - Jane McPherson, CMO, SpyderLynk, mobile start-up, : SChuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable. - Review Author: Chris Brogan, President, Human Business Works and co-author of Trust Agents, The Third Screen distills the opportunities mobile marketing presents to business leaders in an engaging and enjoyable - Review Author: Jane McPherson, CMO, SpyderLynk, mobile start-upook., The Third Screen describes a clear power shift where the customer is in charge--and what companies must do their best to reach them on their terms. Using detailed case studies, Chuck Martin shows readers how to develop a mobile marketing strategy that will really work. Don't wait: Get copies for your team today., SChuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable. - Chris Brogan, President, Human Business Works and co-author of Trust Agents, In today's mobile environment, smartphones and tablets have become ubiquitous around the globe. In The Third Screen, Chuck Martin engages the reader with important details relating to how the untethered consumer, m-commerce, and the entire mobile revolution are changing the game for marketers and what they need to do to make sure their organizations survive and prosper in this ever-changing and evolving marketplace., One of American Express's Open Forum's Best Business Books of 2011--The Third Screen by Chuck Martin. The third screen--the mobile device--changes the rules entirely by creating a completely 'untethered consumer,' free from the constraints of traditional broadcast or online communication, who can search on the move and share information with other customers in real time. This new breed of customer is in charge--they are plugged in, always on, and completely in control in a way that changes the fundamental assumptions of marketing and customer service., Mobile is the ultimate social device. And if big and small brands don "t understand how to engage their customers there, they risk extinction. The Third Screen is a must-have for any company looking to develop an effective mobile strategy, one that will drive customers to become brand champions.- Review Author: Julie Roehm, Marketing Strategy Consultant, "The Third Screen describes a clear power shift where the customer is in charge-and what companies must do their best to reach them on their terms. Using detailed case studies, Chuck Martin shows readers how to develop a mobile marketing strategy that will really work. Don't wait: Get copies for your team today." - Charlene Li, bestselling author of Groundswell and Open Leadership, A fascinating and eye-opening view of the mobile landscape and what companies must do to survive there. Review Author: Josh Koppel, cofounder ScrollMotion, leading mobile platform developer, "A fascinating and eye-opening view of the mobile landscape and what companies must do to survive there."- Josh Koppel, cofounder ScrollMotion, leading mobile platform developer, "Mobile is the ultimate social device. And if big and small brands don't understand how to engage their customers there, they risk extinction. The Third Screen is a must-have for any company looking to develop an effective mobile strategy, one that will drive customers to become brand champions."- Julie Roehm, Marketing Strategy Consultant, Our mobile devices are indispensable digital co-pilots, which is why the third screen is fast becoming the most important screen. If you want to stay relevant to your customers as they go about their lives, apply the lessons from this book. Review Author: Don Tapscott, author /coauthor of more than 14 books, including the bestseller Wikinomics and his latest Macrowikinomics, Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!, After spending 10 years and $100 million, Motorola launched the first cell phone in 1983. Known as a "brick" phone, it could support one hour of talk and eight hours in standby and cost $4,000. Today, 94% of Americans own a cell phone (a quarter of whom use it exclusively). Martin argues that a convergence of trends in consumer behavior and technology has resulted in a migration to the "third screen" (after television and the computer) in this insightful account of the rise and widespread adoption of mobile phones. Cell phone technology allows users to access content anywhere, at any time, creating extraordinary possibilities for tailored promotion (for instance, reaching consumers in a store with the offer of coupons). And apps enable advertisers to literally become part of the customer's phone. Martin deftly illustrates how brands like Lexus, Zippo, and ING have used the mobile channel to connect with customers, and Martin ponders tough introspective questions on consumer behavior and an organization's ability to pull off a mobile promotion. Anyone interested in the evolution of consumer behavior and the adoption of new technologies will appreciate the clarity of Martin's prose and the breadth of his vision. (May 16), One of American Express's Open Forum's Best Business Books of 2011(http://www.openforum.com/articles/best-business-books-of-2011)The Third Screen by Chuck Martin. "The third screen-the mobile device-changes the rules entirely by creating a completely 'untethered consumer,' free from the constraints of traditional broadcast or online communication, who can search on the move and share information with other customers in real time. This new breed of customer is in charge-they are plugged in, always on, and completely in control in a way that changes the fundamental assumptions of marketing and customer service.", "Our mobile devices are indispensable digital co-pilots, which is why the third screen is fast becoming the most important screen. If you want to stay relevant to your customers as they go about their lives, apply the lessons from this book." - Don Tapscott, author /coauthor of more than 14 books, including the bestseller Wikinomics and his latest Macrowikinomics, After spending 10 years and $100 million, Motorola launched the first cell phone in 1983. Known as a 'brick' phone, it could support one hour of talk and eight hours in standby and cost $4,000. Today, 94% of Americans own a cell phone (a quarter of whom use it exclusively). Martin argues that a convergence of trends in consumer behavior and technology has resulted in a migration to the 'third screen' (after television and the computer) in this insightful account of the rise and widespread adoption of mobile phones. Cell phone technology allows users to access content anywhere, at any time, creating extraordinary possibilities for tailored promotion (for instance, reaching consumers in a store with the offer of coupons). And apps enable advertisers to literally become part of the customer's phone. Martin deftly illustrates how brands like Lexus, Zippo, and ING have used the mobile channel to connect with customers, and Martin ponders tough introspective questions on consumer behavior and an organization's ability to pull off a mobile promotion. Anyone interested in the evolution of consumer behavior and the adoption of new technologies will appreciate the clarity of Martin's prose and the breadth of his vision. (May 16), "In today's mobile environment, smartphones and tablets have become ubiquitous around the globe. In The Third Screen, Chuck Martin engages the reader with important details relating to how the untethered consumer, m-commerce, and the entire mobile revolution are changing the game for marketers and what they need to do to make sure their organizations survive and prosper in this ever-changing and evolving marketplace." - Kent Huffman, Chief Marketing Officer at BearCom Wireless and Co-Publisher of Social Media Marketing Magazine, Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable., Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable. Review Author: Chris Brogan, President, Human Business Works and co-author of Trust Agents
Lccn
2011-002406
Target Audience
Trade
Dewey Decimal
658.8/72
Lc Classification Number
Hf5415.1265.M3288
Copyright Date
2011
Descripción del artículo del vendedor
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:305371261597
Última actualización el 17 jun 2024 16:04:49 H.EspVer todas las actualizacionesVer todas las actualizaciones
Envío y manipulación
Ubicación del artículo:
Boston, Massachusetts, Estados Unidos
Realiza envíos a:
Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Antillas Neerlandesas, Arabia Saudí, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bahréin, Bangladés, Belice, Benín, Bermudas, Bielorrusia, Bolivia, Bosnia-Herzegovina, Botsuana, Brasil, Brunéi, Bulgaria, Burkina Faso, Burundi, Bután, Bélgica, Cabo Verde, Camboya, Camerún, Canadá, Chad, Chile, China, Chipre, Colombia, Comoras, Corea del Sur, Costa Rica, Costa de Marfil, Dinamarca, Dominica, Ecuador, Egipto, El Salvador, Emiratos Árabes Unidos, Eritrea, Eslovaquia, Eslovenia, España, Estonia, Etiopía, Fiji, Filipinas, Finlandia, Francia, Gabón, Gambia, Georgia, Ghana, Gibraltar, Granada, Grecia, Groenlandia, Guam, Guatemala, Guernsey, Guinea, Guinea Ecuatorial, Guinea-Bisáu, Guyana, Haití, Honduras, Hong Kong, Hungría, India, Indonesia, Iraq, Irlanda, Islandia, Islas Caimán, Islas Cook, Islas Malvinas, Islas Marshall, Islas Salomón, Islas Turcas y Caicos, Islas Vírgenes (Estados Unidos.), Islas Vírgenes Británicas, Israel, Italia, Jamaica, Japón, Jersey, Jordania, Kazajistán, Kenia, Kirguistán, Kiribati, Kuwait, Laos, Lesoto, Letonia, Liberia, Liechtenstein, Lituania, Luxemburgo, Líbano, Macao, Macedonia, Madagascar, Malasia, Malaui, Maldivas, Malta, Malí, Marruecos, Mauricio, Mauritania, Mayotte, Micronesia, Moldavia, Mongolia, Montenegro, Montserrat, Mozambique, México, Mónaco, Namibia, Nauru, Nepal, Nicaragua, Nigeria, Niue, Noruega, Nueva Zelanda, Níger, Omán, Pakistán, Palaos, Panamá, Papúa Nueva Guinea, Paraguay, Países Bajos, Perú, Polonia, Portugal, Puerto Rico, Qatar, Reino Unido, República Centroafricana, República Checa, República Democrática del Congo, República Dominicana, República de Croacia, República del Congo, Ruanda, Rumanía, Samoa, Samoa Americana, San Cristóbal y Nieves, San Marino, San Pedro y Miquelón, San Vicente y las Granadinas, Santa Elena, Santa Lucía, Senegal, Serbia, Seychelles, Sierra Leona, Singapur, Somalia, Sri Lanka, Suazilandia, Sudáfrica, Suecia, Suiza, Surinam, Svalbard y Jan Mayen, Sáhara Occidental, Tailandia, Taiwán, Tanzania, Tayikistán, Todo el mundo, Togo, Tonga, Trinidad y Tobago, Turkmenistán, Turquía, Tuvalu, Túnez, Uganda, Uruguay, Uzbekistán, Vanuatu, Vaticano, Vietnam, Wallis y Futuna, Yemen, Yibuti, Zambia, Zimbabue
Excluye:
Barbados, Federación Rusa, Guadalupe, Guayana Francesa, Libia, Martinica, Nueva Caledonia, Polinesia Francesa, Reunión, Ucrania, Venezuela
Envío y manipulación | A | Servicio | Entrega*Consulta las notas de entrega |
---|---|---|---|
Envío gratis | Estados Unidos | Envío Económico (USPS Media MailTM) | Entrega prevista entre el vie. 28 jun. y el mar. 2 jul. a 43230 |
USD4,99 (aprox. 4,67 EUR) | Estados Unidos | Envío urgente (USPS Priority Mail®) | Entrega prevista entre el lun. 1 jul. y el sáb. 6 jul. a 43230 |
Tiempo de manipulación |
---|
Normalmente, se enviará en un plazo de 1 día laborable desde que se haga efectivo el pago. |
Impuestos |
---|
Puede que se apliquen impuestos durante el pago y envío. Más informaciónMás información sobre el pago de impuestos en las compras de eBay. |
Impuesto de ventas del artículo 305371261597
Impuesto de ventas del artículo 305371261597
El vendedor carga un impuesto de ventas por los artículos enviados a los siguientes estados:
Estado o provincia | Porcentaje de impuesto de ventas |
---|
Política de devoluciones
Cuando recibas el artículo, ponte en contacto con el vendedor en un plazo de | Forma del reembolso | Gastos de envío de la devolución |
---|---|---|
30 días | Reembolso del dinero | El vendedor paga el envío de la devolución |
Pulsa aquíaquí para obtener más información sobre devoluciones. En las transacciones que cumplan los requisitos necesarios, estarás cubierto por la Garantía al cliente de eBay si recibiste un artículo que es distinto de la descripción que aparece en el anuncio.
El vendedor es responsable de los gastos de envío de la devolución.
Detalles de la política de devoluciones |
---|
Se aceptan devoluciones |
Detalles de pago
Formas de pago
Nota: como resultado de la valoración de riesgo del comprador, es posible que algunas formas de pago no estén disponibles en el proceso de Pago y envío.
Categorías populares de esta tienda
Registrado como vendedor profesional
Votos de vendedor (394.981)
8***3 (10)- Votos emitidos por el comprador.
Mes pasado
Compra verificada
Omg ….. this book is gorgeous. Thank you so much
x***s (1325)- Votos emitidos por el comprador.
Mes pasado
Compra verificada
Fine but had library label on upper left corner!
o***t (4)- Votos emitidos por el comprador.
Mes pasado
Compra verificada
I received my flower album in the mail in decent amount of time. The book is beautiful