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The Myth of Excellence: Why Great Companie - tapa dura, Fred Crawford, 0609608207-
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Ubicado en: Houston, Texas, Estados Unidos
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Entrega prevista entre el vie. 21 jun. y el jue. 27 jun. a 43230
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Información del vendedor
- 99,1% de votos positivos
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N.º de artículo de eBay:295995239346
Última actualización el 29 may 2024 23:37:34 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN
- 9780609608203
- Book Title
- Myth of Excellence : Why Great Companies Never Try to Be the Best at Everything
- Item Length
- 9.5 in
- Publisher
- Crown Publishing Group, T.H.E.
- Publication Year
- 2001
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Consumer Behavior, Industrial Management, Management, Marketing / Research
- Item Width
- 6.3 in
- Item Weight
- 19.8 Oz
- Number of Pages
- 272 Pages
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Product Information
Explaining why universal excellence can be a mistake in the business world, the authors argue that a corporation should focus its resources and energy on targeted goals in order to dominate in one important area.
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0609608207
ISBN-13
9780609608203
eBay Product ID (ePID)
1863464
Product Key Features
Book Title
Myth of Excellence : Why Great Companies Never Try to Be the Best at Everything
Format
Hardcover
Language
English
Topic
Consumer Behavior, Industrial Management, Management, Marketing / Research
Publication Year
2001
Illustrator
Yes
Genre
Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
9.5 in
Item Height
1 in
Item Width
6.3 in
Item Weight
19.8 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hf5415.2.C76 2001
Reviews
"Tired of business drivel? If you are ready to step beyond platitudinous mission statements and strategies cooked up in distant boardrooms that have no connection to the trenches where business battles are actually being fought, this is the book for you. It is grounded, readable, and honest -- just like your business should be." -- Paco Underhill, author of Why We Buy: The Science of Shopping "The Myth of Excellence stands apart from the deluge of business books on the market with its candor and readability. For the brand-marketing executive, the book provides some especially revealing insights into underlying consumer values. Even more refreshing is the authors' approach to imparting business lessons through real research and first-hand case studies." -- C. Manly Molpus, president and chief executive officer, The Grocery Manufacturers of America "Everyone in business thinks they really know their customers and what they want. But, in The Myth of Excellence, Fred Crawford and Ryan Mathews have given me new and useful insights into the startling changes taking place before our very eyes. When they tell us, for example, that 'human values are the contemporary currency of commerce,' they are not just offering another new business platitude but rather a new lens through which to view the consumer -- a lens very few people understand. The Myth of Excellence is both a big idea and a blueprint for action. A true must-read." -- Michael Burandt, president, North American Consumer Products, Georgia-Pacific Corporation "Today's customers are leading a revolution against business as usual: They are demanding that companies recognize them as individuals and conduct business on their terms. In The Myth of Excellence, Crawford and Mathews provide proven strategies for meeting the demands of today's empowered customers, who are crying out to be treated with respect, dignity, and courtesy." -- Thomas M. Siebel, chairman and chief executive officer, Siebel Systems, Inc., "Tired of business drivel? If you are ready to step beyond platitudinous mission statements and strategies cooked up in distant boardrooms that have no connection to the trenches where business battles are actually being fought, this is the book for you. It is grounded, readable, and honest -- just like your business should be." -- Paco Underhill, author ofWhy We Buy: The Science of Shopping "The Myth of Excellencestands apart from the deluge of business books on the market with its candor and readability. For the brand-marketing executive, the book provides some especially revealing insights into underlying consumer values. Even more refreshing is the authors' approach to imparting business lessons through real research and first-hand case studies." -- C. Manly Molpus, president and chief executive officer, The Grocery Manufacturers of America "Everyone in business thinks they really know their customers and what they want. But, inThe Myth of Excellence, Fred Crawford and Ryan Mathews have given me new and useful insights into the startling changes taking place before our very eyes. When they tell us, for example, that 'human values are the contemporary currency of commerce,' they are not just offering another new business platitude but rather a new lens through which to view the consumer -- a lens very few people understand.The Myth of Excellenceis both a big idea and a blueprint for action. A true must-read." -- Michael Burandt, president, North American Consumer Products, Georgia-Pacific Corporation "Today's customers are leading a revolution against business as usual: They are demanding that companies recognize them as individuals and conduct business on their terms.In The Myth of Excellence, Crawford and Mathews provide proven strategies for meeting the demands of today's empowered customers, who are crying out to be treated with respect, dignity, and courtesy." -- Thomas M. Siebel, chairman and chief executive officer, Siebel Systems, Inc.
Copyright Date
2001
Lccn
2001-017344
Dewey Decimal
658.8/34
Dewey Edition
21
Descripción del artículo del vendedor
Información de vendedor profesional
Booktrolls LLC
Patrick Higginbotham
9600 Bamboo Rd
77041 Houston, TX
United States
Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:295995239346
Última actualización el 29 may 2024 23:37:34 H.EspVer todas las actualizacionesVer todas las actualizaciones
Envío y manipulación
Ubicación del artículo:
Houston, Texas, Estados Unidos
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Afganistán, Albania, Andorra, Anguila, Antigua y Barbuda, Arabia Saudí, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bahréin, Bangladés, Belice, Bermudas, Bolivia, Bosnia-Herzegovina, Brasil, Brunéi, Bulgaria, Bután, Bélgica, Camboya, Chile, China, Chipre, Colombia, Corea del Sur, Costa Rica, Dinamarca, Ecuador, El Salvador, Emiratos Árabes Unidos, Eslovaquia, Eslovenia, España, Estados Unidos, Estonia, Fiji, Filipinas, Finlandia, Francia, Georgia, Gibraltar, Granada, Grecia, Groenlandia, Guatemala, Guyana, Haití, Honduras, Hong Kong, Hungría, India, Indonesia, Irlanda, Islandia, Islas Caimán, Islas Salomón, Islas Turcas y Caicos, Israel, Italia, Jamaica, Japón, Jordania, Kazajistán, Kirguistán, Kiribati, Kuwait, Laos, Letonia, Liechtenstein, Lituania, Luxemburgo, Líbano, Macao, Macedonia, Malasia, Maldivas, Malta, Moldavia, Mongolia, Montenegro, Montserrat, México, Mónaco, Nauru, Nepal, Nicaragua, Noruega, Nueva Zelanda, Omán, Pakistán, Panamá, Papúa Nueva Guinea, Paraguay, Países Bajos, Perú, Polonia, Portugal, Qatar, República Checa, República Dominicana, República de Croacia, Rumanía, Samoa, San Cristóbal y Nieves, San Marino, San Vicente y las Granadinas, Santa Lucía, Serbia, Singapur, Sri Lanka, Suecia, Suiza, Surinam, Tailandia, Taiwán, Tayikistán, Tonga, Trinidad y Tobago, Turkmenistán, Turquía, Uruguay, Uzbekistán, Vanuatu, Vaticano, Vietnam, Wallis y Futuna, Yemen
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