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Marketing Loose Leaf by John E. Mello, Shane C. Hunt and George Deitz (2020, Ringbound)

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Product Information

Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagemen t and relevance , a focus embodied in these four key benefits: * A career focus , to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today's Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. * Integration of key topics that are part of the daily fabric of marketing-- globalization, social media, ethics, and marketing analytics . These are covered THROUGHOUT the product and not in a single chapter. * Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. * The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
1264024282
ISBN-13
9781264024285
eBay Product ID (ePID)
27050375274

Product Key Features

Author
George Deitz, John E. Mello, Shane C. Hunt
Publication Name
Marketing Loose Leaf
Format
Ringbound
Language
English
Subject
Marketing / General
Publication Year
2020
Type
Textbook
Subject Area
Business & Economics
Number of Pages
640 Pages

Dimensions

Item Length
11.1 in
Item Height
1.2 in
Item Width
8.7 in
Item Weight
44.9 Oz

Additional Product Features

Edition Number
3
Intended Audience
College Audience
Grade from
College Freshman
Grade to
College Graduate Student
Table of Content
PART ONE Marketing in the Twenty-First Century 1. Why Marketing Matters to You 2. Strategic Planning 3. The Global Environment PART TWO Understanding Your Customer 4. Consumer Behavior 5. Marketing Research 6. Product Development 7. Segmentation, Targeting, and Positioning PART THREE Reaching Your Customer 8. Promotional Strategies 9. Personal Selling 10. Supply Chain and Logistics Management 11. Pricing 12. Retailing 13. Digital and Social Media Marketing PART FOUR Responding to Your Customer 14. Branding 15. Customer Relationship Management 16. Social Responsibility and Sustainability
Copyright Date
2021

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Marketing Loose Leaf by John E. Mello, Shane C. Hunt and George Deitz (2020, Ringbound)

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artículo 1 Marketing Loose Leaf by Hunt

artículo 2 Marketing Loose Leaf by Hunt (loose_leaf) LIKE NEW

artículo 3 Marketing by Hunt

artículo 4 McGraw Hill Marketing

artículo 5 Marketing Because Everyone Is A Marketer. Loose Leaf by Shane C. Hunt 3rd Ed NEW

artículo 6 Marketing Loose Leaf by John E. Mello, Shane C. Hunt and George Deitz (2020,...

artículo 7 Mcgraw Hill Marketing Textbook 3rd Edition Loose Leaf Because Everyone Is

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Additional Product Features

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