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Características del artículo

Estado
Aceptable: Libro con un desgaste evidente. La tapa puede tener algunos desperfectos, pero el libro ...
ISBN
9780231178983
Publication Name
Conversational Firm : Rethinking Bureaucracy in the Age of Social Media
Item Length
1in
Publisher
Columbia University Press
Publication Year
2016
Series
The Middle Range Ser.
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.1in
Author
Catherine J. Turco
Item Width
0.6in
Item Weight
21.2 Oz
Number of Pages
272 Pages

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A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate. Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.

Product Identifiers

Publisher
Columbia University Press
ISBN-10
0231178980
ISBN-13
9780231178983
eBay Product ID (ePID)
224564158

Product Key Features

Author
Catherine J. Turco
Publication Name
Conversational Firm : Rethinking Bureaucracy in the Age of Social Media
Format
Hardcover
Language
English
Publication Year
2016
Series
The Middle Range Ser.
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Length
1in
Item Height
0.1in
Item Width
0.6in
Item Weight
21.2 Oz

Additional Product Features

Lc Classification Number
Hd58.8.T867 2016
Grade from
College Graduate Student
Reviews
[Turco's] efforts greatly contribute to shaping the academy's understanding of millennial impact on corporate culture. . . . Highly recommended., Will twenty-first-century social media technologies finally liberate organizations from stifling bureaucratic hierarchies? After spending ten months closely observing a software firm, Catherine J. Turco, one of sociology's brightest young stars, surprises with fascinating and nuanced answers. Brimming with vivid examples, The Conversational Firm will not only shape scholarly debate but also engage general readers interested in corporate life., The Conversational Firm is about how traditional bureaucracy can be rethought in the age of social media. The book is an excellent ethnographic account of organizational life at TechCo, an American social media marketing company, willing "to rethink everything" and move to the very opposite of "the standard playbook for how you're supposed to run a company", as one of the executives says., This book is an excellent addition to the field of publications. . . . Turco accompanies this emotional analysis with rigorous academic context, but this does not impede accessibility., With a book that is as readable as it is wise, Turco makes a powerful case for the depth of insight that can only come from the best ethnographies-and is unavailable from the 'big data' analyses currently in vogue. Practitioners and scholars alike will come away with their understanding of firm hierarchy, culture, and communication transformed and enriched., The Conversational Firm opens a new chapter in the study of workplace democracy by analyzing how social media enable a new balance between workers' autonomy and productivity in high tech corporate settings. With a particularly keen ethnographic eye, the author reveals a brave new world in which some of the bars of the bureaucratic iron cage are pried open while others remain in place, for the pursuit of corporate goals. While millennials gain a more personalized and empowering work environment in the bargain, business leaders gain fuller access to their inner thoughts and creativity. This book will have a lasting impact on the study of corporate cultures and new organizational forms., The right book just at the right time in the right place. . . . An excellent ethnographic account of organizational life., In The Conversational Firm , Turco argues that organizations can transcend bureaucracy, but still they are held in check by certain workplace demands for reproduction and stability. These checks seem to prevent the organization from becoming complete anarchy. Yet perhaps just as important, The Conversational Firm is a rich and delightful organizational ethnography of how work is being transformed in the era of social media., In The Conversational Firm , Catherine J. Turco argues that organizations can transcend bureaucracy, but still they are held in check by certain workplace demands for reproduction and stability. These checks seem to prevent the organization from becoming complete anarchy. But perhaps just as important, The Conversational Firm is a rich and delightful organizational ethnography of how work is being transformed in the era of social media., With a book that is as readable as it is wise, Catherine Turco makes a powerful case for the depth of insight that can only come from the best ethnographies-and is unavailable from the "big data" analyses currently in vogue. Practitioners and scholars alike will come away with their understanding of firm hierarchy, culture, and communication transformed and enriched., Will 21st-century social media technologies finally liberate organizations from stifling bureaucratic hierarchies? After spending ten months closely observing a software firm, Catherine Turco, one of sociology's brightest young stars, surprises with fascinating and nuanced answers. Brimming with vivid examples, The Conversational Firm will not only shape scholarly debate but also engage general readers interested in corporate life., With a book that is as readable as it is wise, Turco makes a powerful case for the depth of insight that can only come from the best ethnographies--and is unavailable from the 'big data' analyses currently in vogue. Practitioners and scholars alike will come away with their understanding of firm hierarchy, culture, and communication transformed and enriched., Turco does an excellent job....In part, this is the result of the method she chose: ethnographic research of a company that is at the forefront of the social media revolution. In part, it is the result of her accessible writing style; last but not least, it is the result of her deep knowledge of organizational theories., With The Conversational Firm , Turco uses the role of social media to challenge our fundamental assumptions about how modern organizations function. In this masterful work, she uncovers a new way of organizing where openness and hierarchy complement, rather than contradict one another. I'm putting this book next to my copies of Weber, Barnard, and Chandler., The Conversational Firm opens a new chapter in the study of workplace democracy by analyzing how social media enable a new balance between workers' autonomy and productivity in high-tech corporate settings. With a particularly keen ethnographic eye, the author reveals a brave new world in which some of the bars of the bureaucratic iron cage are pried open while others remain in place for the pursuit of corporate goals. While millennials gain a more personalized and empowering work environment in the bargain, business leaders gain fuller access to their inner thoughts and creativity. This book will have a lasting impact on the study of corporate cultures and new organizational forms., In The Conversational Firm , Catherine Turco argues that organizations can transcend bureaucracy, but still they are held in check by certain workplace demands for reproduction and stability. These checks seem to prevent the organization from becoming complete anarchy. But perhaps just important, The Conversational Firm is a rich and delightful organizational ethnography of how work is being transformed in the era of social media.
Table of Content
Preface Introduction 1. The Social Revolution 2. Open Communication 3. Open Control 4. Openness Controls 5. Open Culture 6. A Conversation About Bureaucracy 7. Conversational Spaces 8. The Conversational Firm: Implications for Theory 9. The Future of the Conversational Firm Methodological Appendix Acknowledgments Notes References Index
Copyright Date
2016
Topic
Organizational Behavior, Social Aspects / General, Sociology / General, General, Management, Organizational Development, Workplace Culture
Lccn
2016-002045
Intended Audience
Scholarly & Professional
Genre
Computers, Business & Economics, Social Science

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