Cómo abrir una tienda minorista y de alimentos gourmet especializada financieramente exitosa:... - Imagen 1 de 1

How to Open a Financially Successful Specialty Retail and Gourmet Foods Shop by Douglas R. Brown and Sharon L. Fullen (2004, Trade Paperback)

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How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop: With Companion CD-ROM by Fullen, Sharon L.; Brown, Douglas R. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less

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The $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty retail store, or perhaps a small store inside an existing retail space then this book is a must. Although gourmet foods command a price double and up to ten times higher than that of grocery store brands, there are those consumers that are content and look to pay a premium price for premium items. This book shows how, with minimal effort and a small investment compared to other food businesses, how you can start your own specialty retail store and be highly profitable This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable specialty store. While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion CD-ROM has the actual business plan you can use in MS Word TM), how to buy and sell a store, basic cost control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the specialty store business been offered in one book. This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Product Identifiers

Publisher
Atlantic Publishing Group, Inc.
ISBN-10
0910627320
ISBN-13
9780910627320
eBay Product ID (ePID)
30472015

Product Key Features

Book Title
How to Open a Financially Successful Specialty Retail and Gourmet Foods Shop
Author
Sharon L. Fullen, Douglas R. Brown
Format
Trade Paperback
Language
English
Topic
Industries / Retailing, General, Industries / Food Industry, New Business Enterprises
Publication Year
2004
Genre
Business & Economics
Number of Pages
286 Pages

Dimensions

Item Length
7.9in
Item Height
0.8in
Item Width
5.1in
Item Weight
13.7 Oz

Additional Product Features

Lc Classification Number
Hd62.5.B7623
Table of Content
Starting Your Own Gourmet Store; Launching Your Business; The Basics of Buying a Gourmet Shop; How to Invest in a Franchise; Planning for Success - Writing a Business Plan; Launching Your Business -- Pre-opening Activities; Successful Employee Relations and Labour Cost Control; Your Customers; Marketing Your Business; Public Relations: How to Get Customers in the Door; Choosing Your Sales Mix; Equipping Your Store; Public Areas of Your Store; Back-of-the-Store Work Area; Creating a Safe and Productive Environment; Your Store Staff; Purchasing; Cash Flow; Financial Management and Budgeting; Basic Cost Control for Retail Operations; Controlling Your Labour Costs; Leaving Your Retail Business; Resources.
Copyright Date
2004
Target Audience
Trade
Lccn
2004-008414
Dewey Decimal
381/.456413/00681
Dewey Edition
22
Illustrated
Yes

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How to Open a Financially Successful Specialty Retail and Gourmet Foods Shop by Douglas R. Brown and Sharon L. Fullen (2004, Trade Paperback)

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Additional Product Features

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