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Comunicación de campaña política: principios y prácticas-
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Ubicado en: Pearisburg, Virginia, Estados Unidos
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Entrega prevista entre el vie. 28 jun. y el lun. 1 jul. a 43230
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N.º de artículo de eBay:175901059754
Características del artículo
- Estado
- En buen estado
- Notas del vendedor
- “Book has some highlighted sections”
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781442243347
- Subject Area
- Language Arts & Disciplines, Social Science, Political Science
- Publication Name
- Political Campaign Communication : Principles and Practices
- Publisher
- Rowman & Littlefield Publishers, Incorporated
- Item Length
- 9.9 in
- Subject
- Political Process / General, Communication Studies, Political Process / Campaigns & Elections, Media Studies
- Publication Year
- 2015
- Series
- Communication, Media, and Politics Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Item Weight
- 0 Oz
- Item Width
- 7.1 in
- Number of Pages
- 384 Pages
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Product Information
The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns.The authors:·incorporate examples from all levels--local, statewide, and national--to illustrate the communicative choices confronted in contemporary political campaigns,·discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and·draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies.Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite--an insightful, thoroughly researched, and reader-friendly text.
Product Identifiers
Publisher
Rowman & Littlefield Publishers, Incorporated
ISBN-10
1442243341
ISBN-13
9781442243347
eBay Product ID (ePID)
219285395
Product Key Features
Number of Pages
384 Pages
Language
English
Publication Name
Political Campaign Communication : Principles and Practices
Publication Year
2015
Subject
Political Process / General, Communication Studies, Political Process / Campaigns & Elections, Media Studies
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science, Political Science
Series
Communication, Media, and Politics Ser.
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
0 Oz
Item Length
9.9 in
Item Width
7.1 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2015-035959
Dewey Edition
23
Reviews
Political Campaign Communication is deservedly an institution, established as the seminal study of election campaigning and the role of strategic communication since its first edition. This updated eighth edition--which features examples from recent campaigns and explores the use of digital technologies--continues to position the book as the key manual for understanding U.S. elections., Political Campaign Communication is an expert take on the many important roles that communication plays in political campaigns. Clearly organized and well written, the book draws on lively examples from the past and present to illuminate its subject matter. There is little doubt that the new eighth edition of this classic text will appeal to students and professors alike., Political Campaign Communication is deservedly an institution, established as the seminal study of election campaigning and the role of strategic communication since its first edition. This updated eighth edition-which features examples from recent campaigns and explores the use of digital technologies-continues to position the book as the key manual for understanding U.S. elections., The updated eighth edition of this book maintains its position as an outstanding and comprehensive examination of American political campaign communication, both in theory and practice. Because campaign procedures in other parts of the world are often inspired by campaign features initially elaborated in an American context, it will also be of great interest to international students and scholars., This book masterfully introduces and explains key concepts, terms, and contexts that help us understand campaign rhetoric and communication in the specific context of the U.S. political scene. Communication is at the core of every political campaign, and Trent, Friedenberg, and Denton make us smarter about how it works. Scholars of campaign rhetoric, media commentators, and general audiences all have something to learn from Political Campaign Communication.
Grade from
College Sophomore
Dewey Decimal
324.7/3
Grade to
College Graduate Student
Lc Classification Number
Jf1001.T73 2016
Table of Content
Preface Chapter 1: Communication and Political Campaigns: A Prologue Importance of Political Campaigns Changes in the Political Campaign Communication and Political Campaigns Organization and Preview of Chapters Part I: Principles of Political Campaign CommunicationChapter 2: Communicative Functions of Political Campaigns First Political Stage: Surfacing Second Political Stage: Primaries Third Political Stage: Nominating Conventions Fourth Political Stage: The General Election Conclusions Chapter 3: Communicative Styles and Strategies of Political Campaigns Preliminary Considerations Styles and Strategies of Campaigns Conclusions Chapter 4: Communicative Mass Channels of Political Campaigning Early Studies Contemporary Studies ConclusionsChapter 5: Communicative Types and Functions of Televised Political Advertising Historical Development Types and Functions of Political Ads Televised Attack Advertising When the Candidate Is a Woman A Final Question: Do Televised Attack Ads Work? Conclusions Part II: Practices of Political Campaign CommunicationChapter 6: Public Speaking in Political Campaigns The Decision to Speak The Speech Political Speechwriting Surrogate Speakers Conclusions Chapter 7: Recurring Forms of Political Campaign Communication 161Announcement Speeches Acceptance Addresses News Conferences Apologias Conclusions Chapter 8: Debates in Political Campaigns History of Political Debates Deciding Whether to Debate Political Debate Strategies Effects of Political Debates Conclusions Chapter 9: Interpersonal Communication in Political Campaigns Interpersonal Communication between Candidate and Voters Interpersonal Communication between the Candidate and Prospective Financial Contributors Interpersonal Communication between Voters Interpersonal Communication among Voters, Mass Media, and Voting Behavior Interpersonal Communication and Getting-Out-the-Vote Efforts Behavioral Characteristics of Successful Interpersonal Campaigns Conclusions Chapter 10: Advertising in Political Campaigns Developing a Master Plan for Political Advertising Basic Considerations in the Selection of Political Advertising Media Campaign Advertising Strategies Media and Other Types of Political Consultants ConclusionsChapter 11: New Communication Technologies and Political Campaigns Historical Overview of Campaigns and New Communication Technologies Internet Campaign Communication Strategy Internet Tools Conclusions Notes Index
Copyright Date
2016
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