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Conducir Honda: Dentro de la compañía de automóviles más innovadora del mundo (TAPA DURA)-

Texto original
Driving Honda: Inside the World's Most Innovative Car Company (HARDCOVER)
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Como nuevo
Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con sobrecubierta para las tapas duras. Incluye todas las páginas sin arrugas ni roturas. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección. Ver todas las definiciones de estadose abre en una nueva ventana o pestaña
Notas del vendedor
“NO MARK.NO TEAR, NO WEAR AND NO CREASES. EXCELLENT CONDITION. HARDCOVER WITH DUST JACKET, FREE ...
Topic
Commercial Vehicle
Region
World
Type
Textbook
Title
DRIVING HONDA
Subjects
Engineering & Technology
Author
Jeffrey Rothfeder
Publication Year
2014
Publisher
Portfolio
Age Level
Adults, Young Adults
Special Attributes
1st Edition, Dust Jacket
ISBN
9781591844730
EAN
9781591844730
Format
Sewn,Paper over Boards,With Dust Jacket, Hardback
Language
English
Subject
Industrial Studies: General

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Product Information

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until w. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently invative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot? According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of urthodox management tenets. The Honda Way, as insiders call it, is table for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Honda believes in freely borrowing from the past as a bridge to invative discontinuity in the present. And those are just a few of the ideas that the company s colorful founder, Soichiro Honda, embedded in the DNA of his start-up sixty-five years ago. As the first journalist allowed behind Honda s infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about its management practices and global strategy. He shows how the company has developed and maintained its unmatched culture of invation, resilience, and flexibility and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots. For instance, Rothfeder reports on life at a Honda factory in the tiny town of Lincoln, Alabama, and what happened when American workers were trained to follow the Honda Way, as a self-sufficient outpost of the global company. Could they master Honda s three core principles: Embrace Paradox: Honda encourages respectful disagreement and debate between opposing viewpoints, on matters large and small. New ideas often emerge from conflict.Real Place, Real Part, Real Kwledge: Honda teaches people to argue using facts, t assumptions. One must go to the factory floor, the showroom, the parking lot, the driver s seat, or the truck bed whatever it takes to get the facts and make a decision that can be supported with data.Respect Individualism: Honda often hires people with unusual backgrounds and independent streaks. It promotes those who question the status quo and who would probably struggle in organizations that focus on rigid rules and systems.Rothfeder shows how the Alabama plant became a new model for manufacturing in America. It can turn out several different types of cars on any given day and up to 300,000 vehicles and engines a year. Its flexible model enables unparalleled responsiveness to market changes and recovery from mistakes. As Soichiro Honda himself liked to say, Success can be achieved only through repeated failure and introspection. In fact, success represents one percent of your work, which results only from the ninety-nine percent that is called failure.

Product Identifiers

Publisher
Portfolio
ISBN-10
1591844738
ISBN-13
9781591844730
eBay Product ID (ePID)
209339589

Product Key Features

Author
Jeffrey Rothfeder
Format
Sewn,Paper over Boards,With Dust Jacket, Hardback
Language
English
Subject
Industrial Studies: General
Type
Textbook

Dimensions

Weight
522g
Height
239mm
Width
160mm

Additional Product Features

Spine
28mm
Content Note
Black & White Illustrations, Black & White Line Drawings
Author Biography
JEFFREY ROTHFEDERis a veteran, award-winning journalist and former editor-in-chief at International Business Times. He has written numerous critically acclaimed books, including McIlhenny s Gold, Every Drop for Sale, and Privacy for Sale. He was previously national news editor at Bloomberg News, editor-in-chief at PC Magazine, executive editor at Time Inc., and an editor at Businessweek. He lives in Cortlandt Manor, New York.
Out-Of-Print Date
11/08/2016
Date of Publication
31/07/2014
Country of Publication
United States
Genre
Industrial Studies: General

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