Reviews
Stan Rapp Chairman and CEO, McCann Relationship Marketing Worldwide Must reading from the eye-opening picture of life in the year 2005 to the final look at adapting to the New Age of Electronic Marketing., Christopher Lovelockauthor ofProduct PlusandServices MarketingA treasure trove of practical insights into modern marketing -- like taking a master class from the world's leading marketing professor., David Aaker author of Building Strong Brands Provocative insights and thoughtful prescriptions that will guide executives who face the challenges of powerful customers, global forces, and new technologies., Robert W. Galvin Chairman of the Executive Committee, Motorola Inc. This book is about WINNING profitably; optimally creating and managing demand from various customers' focused needs., Al RiesChairman, Ries & Ries, coauthor ofPositioningKotler is marketing. Everybody who is anybody in marketing should read this book., Kevin J. Clancy, Ph.D.Chairman & CEO, Copernicus: The Marketing Investment Strategy GroupAn amazing guide to marketing excellence, with original and powerful advice. A must-read for anyone concerned with building, implementing, and monitoring extraordinary marketing programs, from one of the greatest minds in marketing today. I'm ordering copies for everyone in my firm., David Aakerauthor ofBuilding Strong BrandsProvocative insights and thoughtful prescriptions that will guide executives who face the challenges of powerful customers, global forces, and new technologies., David Aakerauthor of Building Strong Brands Provocative insights and thoughtful prescriptions that will guide executives who face the challenges of powerful customers, global forces, and new technologies., George Day, author of The Market Driven Organisation A masterful job by the master thinker about marketing...The latest thinking on all the enduring issues of how to find, win, and keep customers., Bradley T. Gale author of Managing Customer Value Strategy, tactics, and guidelines for improving marketing effectiveness and customer value spring to life in this must-use book., Bradley T. Galeauthor of Managing Customer Value Strategy, tactics, and guidelines for improving marketing effectiveness and customer value spring to life in this must-use book., Christopher Lovelockauthor of Product Plus and Services Marketing A treasure trove of practical insights into modern marketing -- like taking a master class from the world's leading marketing professor., Professor Leonard L. Berryauthor of Discovering the Soul of Service An unrivaled opportunity to spend quality time with one of the leading marketing thinkers in the world., Kevin J. Clancy, Ph.D. Chairman & CEO, Copernicus: The Marketing Investment Strategy Group An amazing guide to marketing excellence, with original and powerful advice. A must-read for anyone concerned with building, implementing, and monitoring extraordinary marketing programs, from one of the greatest minds in marketing today. I'm ordering copies for everyone in my firm., Leonard Berry, author of Discovering the Soul of Service An unrivalled opportunity to spend quality time with one of the leading marketing thinkers in the world., George S. Dayauthor of Market Driven Strategy A masterful job by the master thinker about marketing....The latest thinking on all the enduring issues of how to find, win, and keep customers., Robert W. GalvinChairman of the Executive Committee, Motorola Inc.This book is about WINNING profitably; optimally creating and managing demand from various customers' focused needs., David Aaker, author of Brand Leadership and Building Strong Brands Provocative insights and thoughtful prescriptions that will guide executives who face the challenges of powerful customers, global forces, and new technologies., Christopher Lovelock author of Product Plus and Services Marketing A treasure trove of practical insights into modern marketing -- like taking a master class from the world's leading marketing professor., George S. Dayauthor ofMarket Driven StrategyA masterful job by the master thinker about marketing....The latest thinking on all the enduring issues of how to find, win, and keep customers., Stan RappChairman and CEO, McCann Relationship Marketing WorldwideMust reading from the eye-opening picture of life in the year 2005 to the final look at adapting to the New Age of Electronic Marketing., Professor Leonard L. Berry author of Discovering the Soul of Service An unrivaled opportunity to spend quality time with one of the leading marketing thinkers in the world., George S. Day author of Market Driven Strategy A masterful job by the master thinker about marketing....The latest thinking on all the enduring issues of how to find, win, and keep customers., Professor Leonard L. Berryauthor ofDiscovering the Soul of Service An unrivaled opportunity to spend quality time with one of the leading marketing thinkers in the world., Al Ries Chairman, Ries & Ries, coauthor of Positioning Kotler is marketing. Everybody who is anybody in marketing should read this book., Frederick E. Webster, Jr. C. H. Jones 3rd Century Professor of Management, Amos Tuck School, Dartmouth College Up-to-the-minute examples of best practice. A terrific overview of the rapidly changing field of marketing strategy and tactics., Al RiesChairman, Ries & Ries, coauthor of Positioning Kotler is marketing. Everybody who is anybody in marketing should read this book., Frederick E. Webster, Jr.C. H. Jones 3rd Century Professor of Management, Amos Tuck School, Dartmouth CollegeUp-to-the-minute examples of best practice. A terrific overview of the rapidly changing field of marketing strategy and tactics., Professor Leonard L. Berryauthor ofDiscovering the Soul of ServiceAn unrivaled opportunity to spend quality time with one of the leading marketing thinkers in the world.
