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The Political Speechwriter′s Companion : A Guide for Writers and Speakers by Robert A. Lehrman (2009, Trade Paperback, Revised edition)

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artículo 1 The Political Speechwriters Companion: A Guide for Speakers and Writers
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artículo 4 The Political Speechwriter's Companion: A Guide for Writers and Speakers by Robe
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artículo 5 The Political Speechwriter s Companion: A Guide for Writers and Speakers: Used
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artículo 6 The Political Speechwriter's Companion: A Guide for Writers and Speakers by Leh
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artículo 7 THE POLITICAL SPEECHWRITER'S COMPANION: A GUIDE FOR By Robert Lehrman
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Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates. Robert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech. He explains how speakers can deliver: - Language the audience will understand and remember, - Anecdotes that make listeners laugh and cry, - Wit that pokes fun at opponents but also shows their own lighter side, and - Support in the way of statistics, examples, and testimony. With how-to guidance in each chapter--including annotated speeches--Lehrman shows how to apply the LAWS at every step, even providing an entire chapter on delivery. Lehrman also opens up his Rolodex to readers, interviewing speechwriting luminaries who offer up their best advice in a Behind the Scenes feature. As Delivered boxes point to Web links for watching notable speeches, while a handy Speechwriter's Checklist concludes every chapter.

Product Identifiers

Publisher
CQ Press
ISBN-10
1604265493
ISBN-13
9781604265491
eBay Product ID (ePID)
78849149

Product Key Features

Author
Robert A. Lehrman
Publication Name
Political Speechwriter′S Companion : a Guide for Writers and Speakers
Format
Trade Paperback
Language
English
Features
Revised
Subject
Journalism, General, Rhetoric, Public Speaking
Publication Year
2009
Type
Textbook
Subject Area
Language Arts & Disciplines, Political Science
Number of Pages
388 Pages

Dimensions

Item Length
8.9 in
Item Height
0.8 in
Item Width
6 in
Item Weight
18.1 Oz

Additional Product Features

LCCN
2009-033614
Lc Classification Number
Pn4142.L44 2009
Edition Description
Revised Edition
Copyright Date
2008
Target Audience
College Audience
Illustrated
Yes

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The Political Speechwriter′s Companion : A Guide for Writers and Speakers by Robert A. Lehrman (2009, Trade Paperback, Revised edition)

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artículo 1 The Political Speechwriters Companion: A Guide for Speakers and Writers

artículo 2 The Political Speechwriters Companion: A Guide for Speakers and Writers

artículo 3 The Political Speechwriters Companion: A Guide for Speakers and Writers

artículo 4 The Political Speechwriter's Companion: A Guide for Writers and Speakers by Robe

artículo 5 The Political Speechwriter s Companion: A Guide for Writers and Speakers: Used

artículo 6 The Political Speechwriter's Companion: A Guide for Writers and Speakers by Leh

artículo 7 THE POLITICAL SPEECHWRITER'S COMPANION: A GUIDE FOR By Robert Lehrman

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Product Key Features

Dimensions

Additional Product Features

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