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Essentials of Entrepreneurship and Small Business Management by Jeffrey Cornwall and Norman Scarborough (2018, Trade Paperback)

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Taking a practical, hands-on approach to entrepreneurship, Essentials of Entrepreneurship and Small Business Management teaches you how to successfully launch and manage a business. Now in its 9th Edition, the text equips you with the tools and critical-thinking skills you need for business success. It dissects case studies, examines successes and failures in the context of the market, and observes the tactics used by today's most successful small business ventures. With this, you develop the skills that will give you a unique advantage in a hotly competitive environment. Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Lc Classification Number
Hd62.7.S273 2019
Edition Number
9
Table of Content
Table of Contents SECTION 1: THE CHALLENGE OF ENTREPRENEURSHIP The Foundations of Entrepreneurship Ethics and Social Responsibility: Doing the Right Thing Creativity and Innovation: Keys to Entrepreneurial Success SECTION 2: THE ENTREPRENEURIAL JOURNEY BEGINS Conducting a Feasibility Analysis and Designing a Business Model Crafting a Business Plan and Building a Solid Strategic Plan Forms of Business Ownership Buying an Existing Business Franchising and the Entrepreneur SECTION 3: LAUNCHING THE BUSINESS Building a Powerful Bootstrap Marketing Plan E-Commerce and the Entrepreneur Pricing and Credit Strategies Creating a Successful Financial Plan Managing Cash Flow Choosing the Right Location and Layout SECTION 4: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS Sources of Financing: Equity and Debt Global Aspects of Entrepreneurship Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan Cases
Copyright Date
2019
Topic
Entrepreneurship, New Business Enterprises, Small Business
Lccn
2017-047670
Dewey Decimal
658.022
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics