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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Sally Germain and Edward W. Werz (1998, Trade Paperback)

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"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke This is amazing A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell . It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0809229773
ISBN-13
9780809229772
eBay Product ID (ePID)
1020050

Product Key Features

Author
Sally Germain, Edward W. Werz
Publication Name
Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
Format
Trade Paperback
Language
English
Publication Year
1998
Type
Not Available
Number of Pages
160 Pages

Dimensions

Item Length
8.7in
Item Height
0.4in
Item Width
8.5in
Item Weight
12.7 Oz

Additional Product Features

Lc Classification Number
Hf5827.W47 1998
Copyright Date
1998
Topic
Word Lists, Composition & Creative Writing, Advertising & Promotion
Lccn
97-043790
Dewey Decimal
659.13/2
Intended Audience
Trade
Dewey Edition
21
Genre
Business & Economics, Référence, Language Arts & Disciplines

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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Sally Germain and Edward W. Werz (1998, Trade Paperback)

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artículo 1 Phrases That Sell : The Ultimate Phrase Finder to Help You Promo

artículo 2 Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your...

artículo 3 Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your...

artículo 4 Phrases That Sell: The Ultimate Phrase Finder to ... by Germain, Sally Paperback

artículo 5 Phrases That Sell: The Ultimate Phrase Finder to ... by Germain, Sally Paperback

artículo 6 Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products

artículo 7 Phrases That Sell: Ultimate Phrase Finder Help You Promote Your Products 1998 PB

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Product Identifiers

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Additional Product Features

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