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The Diego Masciaga Way: Lessons from the Master of Customer Service by Chris Parker (Hardback, 2014)

'Diego is the Master of Service! If you want to kw what Service is all about read this book!' - Silva Giraldin Diego Masciaga has worked for over twenty five years as the Director and Restaurant Manager of The Waterside Inn, one of the most well-kwn and influential restaurants in the world, serving global leaders, royalty and film stars. He is a legendary figure, awarded the Cavaliere Ordine al Merito della Repubblica Italiana (the equivalent of the knighthood) for his services to the hospitality and catering industry. He is also only the third ever recipient of the Grand Prix de L'Art de la Salle. Diego's customer service kwledge and advice has proved inspirational for thousands in the hospitality and catering industry. Written by Chris Parker, an expert in communications and influence, The Diego Masciaga Way explains Diego's philosophy and his very practical approach to understanding, creating and, more importantly, maintaining exceptional customer service. The book also provides a thorough and practical explanation of the nature and value of service, delivering a unique range of real-world examples and positive suggestions for the development of the essential personal and team skills and processes necessary to provide exceptional customer service. Presented in an easy-reading and engaging style, the book encourages the reader to t only learn from the master, but apply that learning successfully to create customer service that both rewards and excels.

Place of Publication
Rochester
Author Biography
Chris Parker is Principal Lecturer in Sport & Leisure Management at Nottingham Trent University and a business/management consultant specialising in communication and influencing skills. Author of 'Five Essential Ingredients for Business Success: Stories & Lessons From Three Of The UK's Greatest Restaurants', also published by Urbane Publications, Chris works in many countries providing Communications, Customer Service, Leadership and Creativity training for a wide range of clients.
Date of Publication
01/11/2014
Country of Publication
United Kingdom
Genre
Industrial Studies: General

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